[Remote] Product-Led Growth Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Applicantz is a company seeking a Growth Marketing Manager to enhance growth within their SMB eCommerce business through product-led growth strategies and AI-powered execution. This role focuses on optimizing monetization journeys and requires collaboration with various teams to evolve the Product Qualified Lead motion for SMB customers.ResponsibilitiesDefine and optimize the SMB eCommerce growth funnel—from acquisition and activation through expansion, cross-sell, and upgradeDesign and execute rapid experimentation programs across onboarding, in-product messaging, lifecycle communications, and eCommerce touchpointsTranslate product usage data and behavioral signals into prioritized growth hypotheses and test plansPartner with Product and Analytics teams to identify high-intent engagement signals and strengthen the Product Qualified Lead (PQL) motionAnalyze experiment results and funnel performance to generate actionable insights and inform investment decisionsSupport development of targeted messaging and lifecycle content aligned to customer stage, usage behavior, and expansion opportunitiesDevelop dashboards and reporting frameworks to track activation, conversion, expansion, retention, and monetization impactQuantify opportunity size and expected business impact to prioritize initiatives effectivelyLeverage AI-powered tools and workflows where applicable to improve experimentation velocity, personalization, and operational efficiencyManage cross-functional growth initiatives end-to-end, ensuring alignment, accountability, and timely deliverySkills5+ years of experience in growth marketing, lifecycle marketing, digital marketing, or related roles in SaaS or eCommerce environmentsDemonstrated experience running structured experimentation programs (A/B testing, multivariate testing, rapid testing frameworks)Strong analytical skills with experience leveraging behavioral and performance data to inform decision-makingExperience working cross-functionally with Product, Analytics, and Engineering teamsFamiliarity with product-led growth (PLG) principles and lifecycle marketing strategiesExperience supporting customer-facing messaging and content developmentStrong project management and communication skillsExperience driving growth in SMB or self-serve SaaS modelsFamiliarity with a Product Qualified Lead (PQL) motionHands-on experience with product analytics and experimentation platforms (e.g., Amplitude, Mixpanel, Adobe Analytics, Optimizely)Experience with marketing automation platforms, segmentation frameworks, and personalization strategiesBackground in B2B SaaS, digital commerce, or subscription modelsComfort using AI-powered tools to accelerate analysis, content, or workflow efficiencyAdvanced degree in business, marketing, analytics, or related fieldCompany OverviewEmpowering businesses of all sizes with access to bright talent for project solutions, staffing, and freelance expertise. It was founded in 2001, and is headquartered in Houston, TX, US, with a workforce of 201-500 employees. Its website is https://www.applicantz.com.