[Remote] Product and Customer Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Buxton is a next-generation analytics-to-action platform that helps organizations understand and activate their consumers. They are seeking a Product and Customer Marketing Manager to develop value propositions, support product launches, and execute customer marketing activities while collaborating across teams.ResponsibilitiesDevelop and maintain clear value propositions, messaging frameworks, and positioning for our consumer data productsPartner closely with Product Management to understand roadmaps, new features, and market differentiationSupport launch planning and execution for new products, features, and enhancementsCreate and maintain sales enablement assets including pitch decks, battlecards, and FAQs, and assist with product one-pagers and other collateralWork closely with Sales, Customer Success, and Revenue teams to identify enablement gaps and improve sales effectivenessConduct market, customer, and competitor research to inform messaging and go-to-market strategiesStay informed on trends in consumer data, location data, tracking, privacy, and the data technology landscapeIn coordination with Director of Product Marketing, plan and execute customer marketing activities across product lines, such as cross-sell/upsell campaigns and other customer communicationsSupport creation of customer stories that illustrate the value of our solutionsAct as a key liaison between Product, Sales, Marketing, and Customer Success teamsFacilitate consistent messaging across external marketing channels, sales communications, and internal documentationWork closely with our content team to give them the material they need to create great content and collateral and support broader marketing initiatives such as campaigns, content, events, and thought leadershipSkills3–5 years' experience in product marketing, ideally within a data, SaaS, or technology-led businessAn understanding of AI in products, and its use in the workplaceProven experience creating marketing campaigns, with experience in customer marketing campaigns preferredExperience working with data-led or insight-driven products is highly desirableStrong ability to simplify complex or technical concepts into clear, compelling narrativesExcellent written and verbal communication skills. Submission of writing samples encouragedHighly collaborative with experience working cross-functionallyCommercial mindset with an understanding of sales cycles and buyer journeysStrong organizational skills with the ability to manage multiple initiatives simultaneouslyExperience in consumer data, audience data, martech, adtech, or e-commerce environmentsFamiliarity with CRM tools (e.g. Salesforce, HubSpot)Exposure to data privacy or regulatory considerations in consumer dataBenefitsThe opportunity to shape and scale the product marketing and customer marketing function in a growing data technology business.A collaborative, fast-paced environment with high visibility across teams.Competitive salary and benefits.Flexible working and a culture that values ownership and impact.Company OverviewBuxton is changing the way organizations compete and grow by providing tools and insights that put customers at the center of their decision-making strategies. It was founded in 1994, and is headquartered in Fort Worth, Texas, USA, with a workforce of 51-200 employees. Its website is https://www.buxtonco.com.