[Remote] Principal Product Manager, Growth & Retention

Note: The job is a remote job and is open to candidates in USA. Thrive Market is an online, membership-based market dedicated to making healthy and sustainable living accessible to everyone. They are seeking a Principal Product Manager to lead the strategic vision and execution for their Member Growth & Retention initiatives, focusing on improving member acquisition, engagement, and retention through innovative product strategies.ResponsibilitiesLead the product strategy and execution for Thrive Market’s Member Growth & Retention product portfolio, aligning closely with key business KPIs (LTV, CAC, retention rate, etc.)Partner with Growth Marketing, Member Services, Engineering, and Data Science to identify and prioritize opportunities across converting leads to paying members, onboarding, reactivation flows, referral programs, and moreOwn and evolve our experimentation roadmap — from rapid A/B testing to longitudinal LTV experiments — to drive insights that improve funnel conversion, engagement, and retentionDevelop and refine our subscription offering, including pricing, value propositions, renewal journeys, and cancel flows, with a focus on customer value and sustainable business outcomesTranslate user insights, data analysis, and business needs into clear product requirements, roadmaps, and compelling stakeholder narrativesServe as a thought partner to the executive team on how to evolve our digital experience to support our mission of making healthy and sustainable living easy and affordableEstablish product development rituals that ensure focus, alignment, and velocity across cross-functional partnersEnsure continuity and forward momentum in product development during VP-level absences or transitionsSkills8+ years of product management experienceDeep experience with freemium, subscription, or membership-based models, alongside e-commerceTrack record of optimizing top-of-funnel acquisition, activation/onboarding, and retention/engagementStrong fluency in data — comfortable pulling your own queries, synthesizing analytics, and using both qualitative and quantitative inputs to generate insights on pain points and solutioning as part of a comprehensive product strategyDemonstrated success in scaling growth and retention programs across web and mobile platformsTrack record of delivering measurable business impact through successfully managing full product lifecycle — from ideation through launch, learning and iterationExcellent communicator with the ability to influence up, down, and across the organizationExperience leading cross-functional initiatives with Engineering, Design, Data Science, Member Services, and MarketingAble to influence without authority, especially across marketing, lifecycle, and performance/growth teamsPassion for Thrive Market's mission and a deep empathy for our membersExperience with LLM-powered product features, conversational interfaces, or generative AI applied to commerceBackground in dietary personalization, ingredient intelligence, or health-focused product curationFamiliarity with recommendation system architectures (collaborative filtering, content-based, hybrid approaches) and their product-level trade-offsExperience at a mission-driven or values-driven consumer brand where the product needed to reflect the brand's point of view, not just optimize for clicksBenefitsComprehensive health benefits (medical, dental, vision, life and disability)Competitive salary (DOE) + equity401k Employer Match9 Days of Observed HolidaysFlexible Paid Time OffSubsidized ClassPass Membership with access to fitness classes and wellness and beauty experiencesAbility to work in our beautiful office in Playa VistaFree Thrive Market membership with exclusive employee discountCoverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platformCompany OverviewThrive Market is a membership-based online company that offers natural and organic food products. It was founded in 2013, and is headquartered in Los Angeles, California, USA, with a workforce of 501-1000 employees. Its website is https://thrivemarket.com.Company H1B SponsorshipThrive Market has a track record of offering H1B sponsorships, with 2 in 2026, 10 in 2025, 3 in 2024, 5 in 2023, 14 in 2022, 8 in 2021, 6 in 2020. Please note that this does not guarantee sponsorship for this specific role.