[Remote] Principal Product Designer, SIPS

Note: The job is a remote job and is open to candidates in USA. SoFi is a next-generation financial services company and national bank that is transforming personal finance. As a Principal Designer, you will lead the design vision and create world-class member experiences across SoFi's SIPS ecosystem, driving innovation and collaboration across teams.ResponsibilitiesLead 0–1 company‑level big bets from problem framing to shipped MVP and iteration creating step‑change value for SoFi membersTurn strategy into clear bets, roadmaps, and high‑quality product outcomesOwn cross‑surface, system‑level experiences that connect SIPS into a coherent, delightful member journeyModel IC leadership: no direct reports; high influenceDefine and socialize a clear design vision and north stars for one or more SIPS domainsTranslate vision into decision principles, experience frameworks, and measurable betsArchitect patterns and systems (tokens, components, journeys) that scale across web, iOS, and AndroidChampion accessibility (WCAG 2.2 AA), privacy/security by design, and compliant, member‑first solutionsPartner with Research and Data Science to de‑risk decisions, validate value, and instrument for learningUse experiments (A/B, holdouts, guardrails) to improve outcomes with confidenceLead from first principles and pixels; run crisp reviews; hold a high bar for detail and polishUnblock ambiguity; simplify complex flows; land production‑ready work faster with AI‑assisted build, testing, and documentationBuild strong partnerships with Product, Engineering, Compliance, Risk, Support, and Marketing/OpsMentor senior designers; raise org capability through modeling, critique, and improved presentation standardsBe a power user of AI‑assisted design and research tools (e.g., Figma AI, Cursor, advanced prototyping, content/UX writing assistants, code‑adjacent tools)Establish best practices for prompt design, AI‑accelerated exploration, quick prototyping, and documentation with a human‑in‑the‑loop quality barSkillsTrack record leading multi‑team, multi‑quarter initiatives and shipping at scale across mobile and webMastery in IA, interaction design, and visual systems; you sweat details and can teach others howStrong product sense: you frame problems, make trade‑offs clear, and tie craft to outcomesComfortable in regulated domains; you partner well with Compliance, Risk/Fraud, and SecurityFluency with experimentation, analytics, and instrumentation; you measure what you shipExceptional storytelling and influence with executives and cross‑functional leadersDeep collaboration skills in distributed teams; you bring clarity, momentum, and calmTools: Figma and modern prototyping; practical experience with AI‑powered design/research toolingFintech or personal finance experience; data visualization at scale; marketplace/e‑commerce patternsSystems thinking across platform surfaces and shared servicesBenefitsTo view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected] to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.Company OverviewSoFi is a finance company that offers a range of lending and wealth management services. It was founded in 2011, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.sofi.com.Company H1B SponsorshipSoFi has a track record of offering H1B sponsorships, with 34 in 2026, 213 in 2025, 117 in 2024, 131 in 2023, 118 in 2022, 81 in 2021, 42 in 2020. Please note that this does not guarantee sponsorship for this specific role.