[Remote] Principal Offline Acquisition Marketing

Note: The job is a remote job and is open to candidates in USA. Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance. As the Principal, Offline Acquisition Marketing, you will own the strategy and execution of the audio marketing program, managing performance, budget, and tools across channels such as Radio, SiriusXM, Podcasts, and Streaming Audio.ResponsibilitiesOwn both strategy and execution to drive marketing performance in line with budget and goalsTrack performance on a weekly and monthly basis and make adjustments to improve target KPIsPartner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manageManage external agencies in executing media buys, negotiations, contracts, and reconciliationsRegularly perform deep analysis on channel performance and implement optimization strategiesDemonstrate thought leadership by frequently presenting recommendations on new test expansion opportunities, and ways to scale operationally such as AI enabled systemsDrive executive communications by presenting insights and forward-looking strategies in biweekly and quarterly meetings with senior leadershipOwn the strategy, execution, and tracking of all audio channels inclusive of Radio, SiriusXM, Podcasts, and Streaming Audio, to drive marketing performance in line with budget and goalsTrack performance on a weekly and monthly basis and make adjustments to improve target KPIsPartner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively drive all aspects of the channels you manageManage external agencies in executing media buys, negotiations, contracts, and reconciliationsRegularly perform deep analysis on channel performance and implement optimization strategiesDemonstrate thought leadership by frequently presenting recommendations on new test expansion opportunities, and ways to scale operationally such as AI enabled systemsDrive executive communications by presenting insights and forward-looking strategies in biweekly and quarterly meetings with senior leadershipFunction as the expert across channels and stay up to date on industry/competitive trends and technologies, betas, and best practicesSkillsProven track record of success in-house at a high growth direct response B2C start-up. Fintech or Insuretech preferredA deep knowledge of the landscape across traditional & digital audio. Ideal candidate has experience with additional channels like: TV, OTT, Creators, Partnerships, Direct Mail, OOHAbility to work autonomously, learn quickly, prioritize effectively, and deliver results in a fast-paced environment (ideally, experienced in startup companies)Executive presence and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high impact growth strategiesA minimum of 5 years of experience of direct response marketing experience with 3+ years managing offline performance marketing campaigns at a high growth company where user acquisition was critical to the company's growthAdvanced MS Excel and ability to work effectively with AI tools (ie, Hex, Claude, Gemini)Excited by the chance to both develop a marketing strategy and hands on optimizationExperience with adtech and data teams to prioritize your platform and measurement needsHave a rigorous approach to testing, iterating, and implementing learningsCompany OverviewEthos makes getting life insurance instant and easy. It was founded in 2016, and is headquartered in Austin, Texas, USA, with a workforce of 501-1000 employees. Its website is http://www.ethos.com.Company H1B SponsorshipEthos has a track record of offering H1B sponsorships, with 9 in 2025, 11 in 2024, 8 in 2023, 27 in 2022, 17 in 2021, 9 in 2020. Please note that this does not guarantee sponsorship for this specific role.