[Remote] Principal, Marketing Architecture & Strategy

Note: The job is a remote job and is open to candidates in USA. Twilio is a company focused on shaping the future of communications and empowering developers worldwide. They are seeking a Principal, Marketing Architecture & Strategy to serve as the strategic owner for Marketing technology, innovation, and architecture, bridging the gap between Marketing's vision and technical execution.ResponsibilitiesDefine the strategic vision for Twilio’s Marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practicesBe the central point of contact representing marketing’s strategic interests across all cross-functional technology initiatives and engagementChampion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvementArticulate comprehensive business requirements that bridge the gap between creative marketing use cases and technical tool capabilitiesOrchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing toolsPartner with Enterprise Technology teams as well as other relevant partners to drive progress and accountability for day-to-day execution through rigorous tracking and milestone managementServe as a strategic bridge, translating complex technical roadblocks and project "noise" into clear, concise status reports and escalations for marketing leadershipSkills8+ years in Marketing or GTM strategy, marketing technology, growth engineering, or related roles with a proven track record of managing complex, cross-functional projectsStrong grasp of modern marketing approaches, including PLG & ABM frameworksSystems thinker who can form a hypothesis, test it with real users, and iterate quicklyAbility to use data to justify prioritization decisions and measure the success of pilot programsElite communication and storytelling; ability to distill high-volume information into executive-level summariesHighly effective at facilitating seamless information flow across teams and silos, ensuring all stakeholders are informed and aligned on objectives and outcomesAbility to challenge and influence executive-level stakeholders and navigate complex trade-offs regarding prioritization and roadmapsDeep interest in marketing, AI, productivity, and the future of workComfortable operating in ambiguous and fast-paced environmentsExperience working on or with AI products (e.g., LLMs, copilots, RAG apps, workflow tools)Past roles in startups, innovation labs, or skunkworks teamsExperience leading technology and process changes or large-scale internal tool adoptionsExperience leading significant cross-functional initiatives with minimal oversightBenefitsCompetitive payGenerous time offAmple parental and wellness leaveHealthcareA retirement savings programThis role may be eligible to participate in Twilio’s equity plan and corporate bonus planAll roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leaveCompany OverviewTwilio is a cloud communication company that enables users to use standard web languages to build voice, VoIP, and SMS apps via a web API. It was founded in 2008, and is headquartered in San Francisco, California, USA, with a workforce of 5001-10000 employees. Its website is https://www.twilio.com/.Company H1B SponsorshipTwilio has a track record of offering H1B sponsorships, with 12 in 2026, 215 in 2025, 168 in 2024, 209 in 2023, 369 in 2022, 264 in 2021, 157 in 2020. Please note that this does not guarantee sponsorship for this specific role.