[Remote] Principal Growth Marketer

Note: The job is a remote job and is open to candidates in USA. Blackbaud is a company dedicated to powering social impact through purpose-driven technology and responsible AI. They are seeking a Principal Growth Marketer to design innovative programs that enhance customer acquisition and drive pipeline growth through strategic marketing efforts. The role involves collaborating across teams to execute integrated marketing strategies and optimize performance based on data-driven insights.ResponsibilitiesDevelop and execute strategic growth programs to generate qualified pipelineTranslate broad concepts into structured, measurable programs, using an integrated marketing approach that includes email, webinars, paid media, social media AI driven channelsInnovate to find new levers for growthUse a data-driven approach to continuously test, measure, and optimize campaigns for improved performanceLeverage tools like Adobe Analytics and Qlik to build hypotheses, validate your tests, and scale what worksEstablish clear KPIs and reporting templates to track the success of programs against target objectivesProvide regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualifiedWork closely within a pod-like structure across product marketing, demand generation, marketing operations, and digital media teams for seamless, aligned executionSkills7+ years of experience in growth marketing or similar role, with a proven track record of creating and executing successful campaigns that deliver pipeline growthDemonstrated ability to drive sales pipeline and revenue through effective marketing strategiesProven experience operating in a cross-functional, pod-like team structure, successfully collaborating with various marketing, executive, sales and product stakeholdersObsessive about understanding customer psychology and translating those insights into actionable strategies that move prospects through their buying funnelDeep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics and Qlik, along with Excel, to interpret complex marketing, sales, and customer dataDemonstrated success in designing and executing A/B and multivariate tests, driving measurable improvements within a sales cycleResults-oriented mindset with a strong understanding of ROI, excited by aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segmentsProven ability to work in a collaborative, matrixed environment and influence others without formal authorityBenefitsMedical, dental, and vision insuranceRemote-flexible workforceWellness Programs401(k) program with employer matchFlexible paid time offGenerous Parental LeaveDonations for DoersPet insurance, legal and identity protectionTuition reimbursement programCompany OverviewBlackbaud is the world’s leading provider of AI-powered solutions for social impact. It was founded in 1999, and is headquartered in Charleston, South Carolina, USA, with a workforce of 1001-5000 employees. Its website is http://www.etapestry.com.