[Remote] Principal, Executive Audience Messaging & Narrative Strategy, AWS Global Executive Marketing

Note: The job is a remote job and is open to candidates in USA. Amazon Web Services (AWS) is seeking an executive audience messaging and narrative leader to shape how business and technology leaders understand AI and cloud innovation. The role involves defining value propositions, building messaging frameworks, and creating content that resonates with C-suite executives. This position is critical in ensuring consistent and compelling storytelling for senior audiences across various marketing channels.ResponsibilitiesConduct an audit of existing executive-facing messaging and content to identify opportunities for greater consistency, impact, and differentiationBuild a deep, research-backed understanding of executive personas—with particular focus on business-oriented roles (i.e. CIO/CTO, CEO/founders, CFO, CMO, CRO, CHRO) whose priorities and decision-making processes differ from technical buyersMap how these leaders define success, their challenges and pain points, how they discover and evaluate information, and how they make decisions—developing rich audience profiles that inform all downstream messagingIdentify where executive audience messaging can be strengthened across the organization, establishing a clear view of where dedicated ownership adds the most valueDefine and own the executive audience messaging framework—translating AWS capabilities, business outcomes, and strategic value into positioning and stories that resonate with C-suite decision-makersDevelop core messaging pillars, value propositions, and accompanying customer stories for executive personas, ensuring they connect the needs of these leaders with AWS’s differentiated valueSynthesize market intelligence, customer feedback, competitive insights, and subject matter expert input to continuously refine positioning and messaging strategyServe as the executive audience subject matter expert—the go-to resource that teams across Marketing, Sales, and Communications turn to for guidance on how to engage senior leaders effectivelyDevelop core messaging assets and templates that industry, account-based marketing, and field teams can customize for their specific executive engagements—ensuring consistency and quality at scaleCreate foundational content including executive-ready narratives, presentation frameworks, talk tracks, briefing materials, and thought leadership themesLead message testing and optimization programs, using data, analytics, and direct customer feedback to validate effectiveness and drive continuous improvementEnable marketers and field teams on executive messaging—raising the bar on how the organization communicates with senior leaders across all channels (digital, events, sales engagements, executive briefing centers)Partner with content and demand generation teams to ensure executive-focused messaging is integrated into broader marketing programs where relevantPartner with product marketing managers, solutions architects, and subject matter experts to ensure executive messaging is technically grounded, strategically sound, and consistently appliedIdentify and amplify compelling customer transformation stories, collaborating with customers to develop case studies that demonstrate measurable business impact for executive audiencesHelp define the go-to-market approach for reaching executive personas through existing and emerging channels—partnering across field sales, account-based marketing, events, and communicationsDrive cross-functional alignment on executive messaging priorities, influencing stakeholders across a matrixed organization and serving as a resource for teams creating their own executive-facing contentSkillsBachelor's degree in marketing, communications, business, or equivalent10+ years in the technology industry with experience in product marketing, messaging strategy, executive communications, or audience-segment marketingExperience developing strategic positioning, messaging frameworks, and narratives for C-suite and senior executive audiences as well as influencing senior stakeholders and driving alignment across complex, matrixed organizationsDeep understanding of enterprise technology, cloud computing, and AI/ML—sufficient to credibly translate technical capabilities into business value for non-technical executive audiencesExperience building deep customer understanding for a specific audience segment and translating it into differentiated positioning and go-to-market strategiesMaster's degree or above in marketing, communications, or equivalentExperience building audience-specific messaging functions or centers of excellence within large technology organizationsExperience with message testing methodologies and marketing analytics to validate and optimize messaging effectivenessExperience developing positioning, frameworks, and assets intended for customization and reuse by distributed teams (e.g., industry marketing, field marketing, account-based marketing)Familiarity with executive engagement programs, including executive briefing centers, executive events, and C-suite relationship managementExperience defining or influencing go-to-market motions for audience segments that cut across product categoriesExceptional written and verbal communication skills with strong editorial judgmentBenefitsSign-on paymentsRestricted stock units (RSUs)Comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)401(k) matchingPaid time offParental leaveFlexible work hours and arrangements are part of our cultureEmployee-led affinity groups foster a culture of inclusionOngoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferencesEndless knowledge-sharing, mentorship and other career-advancing resourcesCompany OverviewLaunched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. It was founded in 2002, and is headquartered in Seattle, Washington, USA, with a workforce of 10001+ employees. Its website is http://aws.amazon.com.Company H1B SponsorshipAmazon Web Services (AWS) has a track record of offering H1B sponsorships, with 3262 in 2026, 22803 in 2025, 21175 in 2024, 19057 in 2023, 24088 in 2022, 12233 in 2021, 14881 in 2020. Please note that this does not guarantee sponsorship for this specific role.