[Remote] Principal Analyst, Growth Marketing

Note: The job is a remote job and is open to candidates in USA. Upstart is an AI lending marketplace focused on reducing the cost and complexity of borrowing for Americans. As a Principal Analyst in Growth Marketing, you will lead analytics efforts to support digital marketing initiatives and collaborate with various teams to drive insights and strategic initiatives for borrower acquisition and retention.ResponsibilitiesPartner cross-functionally with channel owners, product, and engineering leaders to set the growth strategy and analytics roadmap across digital channels and products at UpstartLead the evolution of measurement beyond traditional click-based attribution, incorporating approaches such as marketing mix modeling (MMMs), mobile marketing measurement, and geo-based incrementality testing to develop a more complete view of performanceEffectively use analytics to understand user behavior, funnel performance, and the impact of growth investments, and make proactive recommendations to improve efficiency and scaleDesign and conduct quantitative analyses and experiments to test hypotheses, helping prioritize the highest-impact opportunities across channels and productsCollaborate with Analytics Engineering and Engineering to uplevel growth data capabilities, enabling new measurement approaches and accelerating time to insight as the business expandsSkillsStrong analytical and quantitative background with at least 10+ years professional experience, preferably in marketing, growth or product analyticsDeep expertise in applying analytics and data science techniques to drive impacts in growth and marketing organizations, such as attribution models, customer lifetime values, ROI frameworks, a/b testing, etcProven track record designing and interpreting incrementality experiments, geo-lift tests, or MMM-based growth measurementProficiency in data analysis tools (SQL, Python / R, Looker / Mode / Tableau, etc.)Degree in Analytics, Data Science, Economics, Engineering, Mathematics or other quantitative fieldStrong communication and analytical storytelling skills, experience deriving actionable insights from analysis, a well-balanced rigorous and creative approach to solving difficult and unstructured problemsExperience in technology, marketplace, fintech companies with knowledge of consumer financingAbility to craft executive-ready narratives around complex business or performance topics, leveraging visualization and dashboards to successfully influence and drive C-level decision-makingExperience in coaching and mentoring junior team members on technical subjectsBenefitsTarget bonusesEquity compensationGenerous benefits packages (including medical, dental, vision, and 401k)Competitive compensation, including base pay, bonus opportunities, and annual equity grants that vest quarterlyRetirement benefits to help you plan for the future, including a 401(k) or Group Retirement Savings Plan with a company match of $2 for every $1 contributed, up to $15,000 annually (USD in the US, CAD in Canada)Employee Stock Purchase Plan (ESPP) with discounted stock purchase options for eligible employees (US only)Comprehensive health coverage designed to support you and your family, including medical, dental, vision, and wellness resources for US and supplemental health coverage for Canada.Health Savings Account contributions from Upstart for eligible plans (US only)Income protection benefits, including life insurance and disability coverage for added financial securityPaid time off, sick leave, and company holidays, in line with local requirementsPaid family and parental leave to support caregiving and major life moments (duration varies by country)Family-centered benefits to support fertility, parenthood, and caregiving needsEmployee Assistance Program (EAP) offering mental health support and life-centered resourcesFinancial wellness resources, including access to financial planning tools and a financial concierge service (US Only)Annual wellness allowance to support your physical and emotional well-being and personal development, based on what matters most to youAnnual productivity allowance to invest in relevant tools and resources you need to do your best work, no matter where you work fromConnection and community through team events, all-company updates, and employee resource groups (ERGs)Onsite perks, including catered lunches and fully stocked micro-kitchens when working from one of our offices in the Bay Area, Austin, Columbus, and New York City (opening Summer 2026!)Company OverviewUpstart is a leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. It was founded in 2012, and is headquartered in San Mateo, California, USA, with a workforce of 1001-5000 employees. Its website is https://upstart.com/about.Company H1B SponsorshipUpstart has a track record of offering H1B sponsorships, with 14 in 2026, 67 in 2025, 66 in 2024, 84 in 2023, 85 in 2022, 42 in 2021, 15 in 2020. Please note that this does not guarantee sponsorship for this specific role.