[Remote] PPC ANALYST

Note: The job is a remote job and is open to candidates in USA. Coalition Technologies is devoted to delivering clients the highest quality work while providing a fun and innovative environment. The PPC Analyst will manage SEM/PPC campaigns, conduct keyword research, and optimize advertising strategies to ensure a strong ROI for clients.ResponsibilitiesConducting keyword research and writing copy for adsStructuring campaigns and ad groups and determining the best settingsWorking with large data sets in Excel and uploading data/content for ads using the Google Ads Editor toolCreating, analyzing, and optimizing Google Ads and Bing Ads campaigns for clients across varying industriesEnsuring that all Google Ads and Bing Ads campaigns are optimized to bring highly targeted traffic to our clients’ online stores while also ensuring a very strong ROI for every client’s marketing budgetRegularly consulting with the Google Ads Manager, SEO team and other stakeholders to ensure Google Ads and Bing Ads strategies are in line with the client’s brand, budget, and overall marketing goalsMonitoring the success of campaigns using various reporting toolsAnalyzing campaign metrics/data and providing interpretation and suggestions for improving performance to the ManagerConducting AB testing across ads and landing pagesReviewing traffic in Google AdsStaying current with Google Ads updates, Bing Ads updates, new technologies, trends, and best practicesWorking on Facebook AdsSuccessfully completing Google Ads Certification if not already obtainedSkillsA minimum of 6 months experience managing SEM / PPC campaignsExperience with the Google Ads Editor and Bing Ads EditorExperience using the Keyword Planner Tool, or other keyword research toolsKnowledge of account KPI selection, measurement and reportingAbility to manipulate large Google Ads data sets in Excel with vlookup/VBAPassion for marketing, advertising, and online content developmentStrong research abilities with excellent analytical skillsExcellent time management skills and the ability to meet strict deadlinesThe availability to work 40 hours per week from 9:00 am to 6:00 pm PSTThe ability to adapt in a diverse and multicultural environmentPassion to build a startupA reliable workstation with a fast computer, microphone and speakers, reliable internet and power if working remotelyOne or more years of professional Google Ads experienceGoogle Ads CertificationBing and Facebook paid advertising experienceA high proficiency in Microsoft Excel, Gmail, Google Docs, and BasecampBenefitsThe most competitive profit-sharing bonus plan in the industry, paying up to 50% of company profits to full-time employees each month.A highly competitive Paid Time Off plan, promoting quality work-life balance.Subsidized gym memberships to help team members feel their best.Medical, dental, vision, and life insurance packages for all US-based team members.International Health Insurance Reimbursement Program for all international team members, a benefit unique to Coalition.Device upgrade and learning reimbursement programs.Motivating career development plans with clearly defined goals and rewards.Additional job-specific incentives and bonuses.Company OverviewCoalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. It was founded in 2017, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://www.coalitioninc.com.



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