[Remote] Platform & Marketing Cloud Specialist

Note: The job is a remote job and is open to candidates in USA. Penrod is a dynamic, high-growth global consulting firm specializing in digital transformation and operational excellence across the Health & Life Sciences sector. The role involves designing and implementing Salesforce solutions and managing marketing automation initiatives within the Salesforce Marketing Cloud.ResponsibilitiesDesign and implement Salesforce solutions aligned with business requirementsDevelop custom applications using Apex, Lightning components, and VisualforceConfigure and optimize Salesforce core platforms (Sales Cloud, Service Cloud, Experience Cloud)Manage data migration, integration, and API development for Salesforce platformsProvide technical guidance on Salesforce platform best practicesDocument configurations and train users on implemented Salesforce solutionsMaintain Salesforce Platform Developer or Administrator certificationCampaign Creation and Management: Develop and manage email campaigns, journeys, and automations within the Salesforce Marketing Cloud platformAudience Segmentation: Build and manage audiences and segments for targeted marketing effortsEmail Design and Implementation: Design, build, configure, and test emails, including dynamic content and responsive designJourney Builder and Automation Studio: Build, configure, and test journeys and automations based on business requirementsAbility to conduct Discovery workshops with clients on Marketing initiatives to define business requirementsData Management: Handle data uploads, segmentation, and data management/architecture within the platformAnalytics and Reporting: Monitor and analyze campaign performance, generating reports and insightsTechnical Expertise: Proficiency in Salesforce Marketing Cloud, SQL, and related technologiesConfigure Marketing Cloud Connect for integration between Salesforce CRM and Marketing CloudSkills3+ years of Salesforce platform configuration experienceProven experience with Marketing Cloud setup and administrationSalesforce Platform Developer or Administrator certificationStrong problem-solving and communication skillsUnderstanding of data privacy regulations related to marketing communicationSalesforce Certified Data Cloud Consultant certification or equivalent experienceHands-on experience with Salesforce Data Cloud architecture, including data streams, identity resolution, and unified profile configurationAbility to design and implement real-time segmentation and activation strategies between Data Cloud and Marketing Cloud (or other platforms)Proficiency in leveraging Data Cloud features such as Calculated Insights and advanced analytics/reportingMarketing Cloud Email Specialist or Administrator certificationCompany OverviewPenrod develops and offers Salesforce.com solutions and consulting services. It was founded in 2010, and is headquartered in Milwaukee, Wisconsin, USA, with a workforce of 51-200 employees. Its website is http://penrod.co/.Company H1B SponsorshipPenrod has a track record of offering H1B sponsorships, with 1 in 2024. Please note that this does not guarantee sponsorship for this specific role.