[Remote] Performance Media Buyer

Note: The job is a remote job and is open to candidates in USA. It's Today Media is a group of motivated marketers specializing in acquiring and monetizing high-value users through large-scale paid traffic campaigns. They are seeking a hands-on Performance Media Buyer to manage paid acquisition across various platforms, optimize campaigns, and analyze performance data to drive results.ResponsibilitiesAide in the Planning, launching, and optimization of paid acquisition campaigns across Google search/display, video, social, and nativeBuild campaigns end-to-end: creative brief, audience setup, bid strategy, QA, tracking, iterationAnalyze performance data against both front-end metrics (Cost-Per-Lead, CTR, CVR, ROAS) and downstream value (LTV, payback period, Total ROI) to take action on when to scale and when to reduce budgetsIdentify and test new ad networks, ad formats, and placementsLeverage AI tools to accelerate creative production, copy variation, audience research, and analysisCreate reports on what's working, what isn't, insights on why, and where you're moving budgetSkills1-2 years of experience in direct response media buying preferred, but if you're fresh out of college and looking to impress, feel free to applyProven ability to read campaign data and act on it — not just report itStrong instincts for direct response copyWorking fluency with AI tools (ChatGPT, Claude, etc)Self-starter mentality — you don't wait to be told what to test nextBackground in financial newsletters or other high-LTV direct response marketingExperience writing ad copyExperience creating useful tools through Claude-codeBenefitsCompetitive base plus performance bonus tied to acquisition outcomesCompany OverviewIt’s Today Media is a performance marketing firm built for scale. It was founded in undefined, and is headquartered in Incline Village, NV, US, with a workforce of 11-50 employees. Its website is http://itstoday.org.