[Remote] Performance Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Brightside Marketing is focused on developing the next generation of digital marketing leaders, specializing in building high-performing acquisition systems for various brands. They are seeking a Performance Marketing Specialist to manage and optimize paid media campaigns, particularly on Meta and TikTok, while also supporting Google Ads initiatives.

Responsibilities
• Build, launch, manage, and optimize campaigns across Meta Ads, TikTok Ads, and Google Ads
• Manage campaign structures, audiences, placements, budgets, creative tests, and conversion objectives
• Support campaigns across Search, Performance Max, YouTube, Demand Gen, retargeting, lead generation, traffic, and conversion campaigns
• Monitor pacing and performance daily to ensure campaigns hit KPI targets
• Analyze campaign performance and identify opportunities to improve CTR, CPC, CPM, CVR, CPL, CPA, ROAS, and overall efficiency
• Translate data into clear optimization recommendations and actionable next steps
• Support reporting by summarizing trends, insights, wins, and performance drivers
• Assist with dashboard reporting and performance analysis using GA4, Looker Studio, or similar tools
• Partner closely with creative and content teams to provide insights on top-performing messaging, offers, hooks, formats, and creative concepts
• Write and refine ad copy that drives engagement and conversions
• Contribute to creative testing frameworks and landing page optimization recommendations
• Support A/B testing initiatives across audiences, creatives, and conversion paths
• QA campaign setup thoroughly before launch, including UTMs, audiences, placements, budgets, tracking, pixels, and conversion events
• Assist with GA4, GTM, attribution, and conversion tracking implementation and troubleshooting
• Help ensure accurate data flow between ad platforms, websites, CRM systems, and reporting tools

Skills
• 2–5+ years of hands-on performance marketing experience
• Strong expertise in Meta Ads Manager
• Experience managing Google Ads campaigns across Search, Performance Max, YouTube, or Demand Gen
• Experience optimizing campaigns across prospecting, retargeting, lead generation, and conversion objectives
• Strong analytical skills and ability to turn data into action quickly
• Excellent attention to detail and strong QA habits
• Understanding of attribution, conversion tracking, pixels, UTMs, and funnel performance
• Strong communication skills with the ability to explain performance clearly and confidently
• Comfortable moving quickly and managing multiple priorities simultaneously
• Agency or multi-brand experience is a strong plus
• Experience with GA4, GTM, HubSpot, or CRM integrations
• Experience with fitness, wellness, franchise, local service, or e-commerce brands
• Google Ads, GA4, or Meta certifications
• Experience with landing page optimization and CRO testing
• Familiarity with Looker Studio or performance dashboards
• Programmatic advertising experience

Company Overview
• At Brightside Marketing, we specialize in crafting innovative, data-driven digital strategies that help businesses grow and succeed in the fast-paced digital landscape. It was founded in 2024, and is headquartered in Orlando, FL, US, with a workforce of 2-10 employees. Its website is https://brightsidemarketing.agency/.

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