[Remote] Performance Marketing Manager, Paid Social

Note: The job is a remote job and is open to candidates in USA. Harvey is transforming how legal and professional services operate through AI and is seeking a Senior Performance Marketing Manager, Paid Social to drive growth in their paid media programs. This role involves owning and scaling paid social strategies, optimizing campaigns, and collaborating with various teams to enhance revenue and market awareness.ResponsibilitiesOwn and Scale Paid Social GrowthOwn end-to-end strategy, execution, and optimization of paid social campaigns across LinkedIn, Meta, and emerging social platforms, managing a significant budget to hit aggressive pipeline targetsBuild full-funnel programs that generate awareness, engagement, pipeline, and revenue across enterprise audiencesDevelop audience strategies leveraging first-party data, account-based targeting, lookalike modeling, and platform-native targeting capabilitiesDrive Experimentation and PerformanceDesign and run experiments across creative, messaging, audiences, landing pages to identify scalable growth opportunitiesContinuously evaluate emerging channels, ad formats, audience targeting and platform capabilities to expand reach and improve efficiencyEstablish testing frameworks and best practices that improve campaign performance over timePartner Across the BusinessCollaborate closely with lifecycle marketing, content, and brand teams to ensure paid social campaigns are integrated into holistic customer journeys with consistent messagingPartner with design teams to develop compelling campaign concepts and provide performance-driven feedback on messaging and creative assetsWork closely with Marketing Operations and Analytics teams to ensure accurate attribution, measurement, and reportingSkills5–7+ years of experience managing paid social programs in B2B SaaS, with a strong focus on pipeline and revenue generationDeep expertise across LinkedIn, Meta, and YouTube advertising platformsProven success scaling paid social programs while improving efficiency and business outcomesStrong analytical capabilities with experience using performance data to drive strategic decisionsExperience building and executing campaigns targeting enterprise buyers with long and complex sales cyclesWorking knowledge of attribution, conversion tracking, CRM integrations, and marketing measurement frameworksAbility to operate both strategically and tactically—you can define the roadmap and execute the detailsExcellent communication skills and experience collaborating across marketing, operations, and sales teamsExperience managing seven-figure annual media budgets and scaling paid media programs in high-growth B2B SaaS companiesExperience with CTV, Reddit, programmatic media, or other emerging paid acquisition channelsExperience marketing to legal, professional services, or other enterprise audiences with complex buying cyclesCompany OverviewHarvey provides AI-driven tools to assist legal professionals with research, document review, and contract analysis. It was founded in 2022, and is headquartered in San Francisco, California, USA, with a workforce of 501-1000 employees. Its website is https://harvey.ai.