[Remote] Performance Marketing Manager, Paid Social

Note: The job is a remote job and is open to candidates in USA. Sporty Group is expanding its performance marketing team and is looking for a highly driven Performance Marketing Manager to lead user acquisition efforts across paid social channels for both web and app platforms. The role involves scaling digital marketing campaigns, designing data-driven strategies, and collaborating with various teams to achieve exceptional results in diverse international markets.ResponsibilitiesCreate and manage user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and appManage end-to-end campaign operations from setup and budgeting to optimization with a focus on hitting performance goals (CPA, ROAS, LTV)Manage the process of briefing creatives, particularly UGCs, both with internal and external creative production teamsSupport the social media team with boosted postsContinuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channelsCollaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse marketsMonitor and analyze campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards, identifying actionable insights and growth opportunitiesRun structured A/B tests to validate hypotheses and improve funnel conversion at every stageStay on top of paid social trends, platform updates, and emerging opportunities to ensure we remain ahead of the curveBuild and maintain strong working relationships with platform reps to gain access to betas, insights, and strategic supportSkills3+ years of experience in performance marketing or user acquisition, with a strong focus on paid social channels such as Meta, TikTok, and TwitterProven ability to manage campaigns across both web and app, driving measurable impact on key metrics like CPA, ROAS, and LTVFluency in English is required; additional languages are a plusDeep expertise in Meta Ads Manager, TikTok Ads, and social performance tools; familiarity with AppsFlyer, Google Analytics, and marketing automation platformsStrong analytical mindset with confidence in interpreting data, building experiments, and scaling what worksSolid understanding of the broader digital marketing mix, including creative strategy, funnel optimization, and cross-channel collaborationComfortable working in a fast-paced, data-driven environment with close collaboration across creative, analytics, BI, and product teamsExperience in online betting, igaming, or highly regulated digital industriesExperience working with both web and app acquisition at scalePrior exposure to fast-growing, performance-driven environmentsComfortable using AI tools (e.g. Claude, ChatGPT, Perplexity) to accelerate work - whether for briefing creatives, analyzing performance data, drafting copy variations, or exploring new campaign ideasBenefitsQuarterly bonusesFlexible working hoursTop-of-the-line equipmentReferral bonuses28 days paid annual leaveHighly talented, dependable co-workers in a global, multicultural organisationOur teams are small enough for you to be impactfulOur business is globally established and successful, offering stability and security to our Team MembersCompany OverviewSporty Group is a global consumer internet & media company with a strong presence in sports broadcasting, fintech, entertainment and gaming. It was founded in 2013, and is headquartered in London, England, GBR, with a workforce of 501-1000 employees. Its website is http://careers.sporty.com.