[Remote] Performance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Pager Health is redefining how members navigate to care and wellness, powered by AI. They are seeking a Performance Marketing Manager to lead digital demand generation, marketing technology, and marketing automation strategy, driving acquisition through various channels and improving campaign effectiveness.ResponsibilitiesOwn digital demand generation programs across paid search, paid social, display, retargeting, and other acquisition channelsManage campaign strategy, execution, optimization, and reportingMonitor performance metrics and continuously improve conversion rates, lead quality, and ROIIdentify new channels, audiences, and growth opportunitiesOwn HubSpot and Pardot administration, optimization, and governanceLead marketing automation strategy, including nurture programs, lead routing, scoring, list building, segmentation, and lifecycle managementPartner with Sales and Revenue teams to improve lead management processes and reportingEnsure marketing technology platforms are integrated, scalable, and aligned with business goalsSupport Wordpress website updates, as neededServe as the marketing owner for BrazeServe as support to our company Braze owner; Partner with internal teams to develop automated, triggered, and personalized engagement journeysSupport account-based marketing programs through audience targeting, campaign execution, and reportingOwn email marketing strategy, execution, testing, and optimizationLeverage third-party data sources, including ZoomInfo and other enrichment platforms, to improve targeting and campaign effectivenessBuild audience segments and nurture programs that drive engagement and pipeline growthDevelop Salesforce dashboards and reporting that measure campaign, channel, and full-funnel performanceProvide actionable insights and recommendations to Marketing and Growth leadershipEstablish testing frameworks to improve campaign performance over timeSkills10+ years of experience in performance marketing, demand generation, marketing operations, or marketing technologyDeep expertise with HubSpot, Pardot, marketing automation, and CRM integrationsExperience owning and optimizing paid digital marketing programsHands-on experience with Braze or similar customer engagement platformsStrong understanding of lead generation, lead management, nurture strategies, and funnel optimizationExperience supporting account-based marketing programsExperience leveraging third-party marketing and prospecting data, including ZoomInfo or similar platformsStrong analytical skills with experience building dashboards and translating data into action.; strong attention to detailExcellent project management, communication, and cross-functional collaboration skillsExperience working in healthcare, health tech, SaaS, or other B2B technology environmentsBachelor's degree in Marketing, Business, Communications, or related fieldBenefitsMedicalDentalVisionFinancialGenerous PTOStipends for professional developmentWellness benefitsCompany OverviewPager Health is a virtual care technology platform that provides communication, collaboration, navigation, and care coordination solutions. It was founded in 2014, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is https://www.pagerhealth.com.