[Remote] Performance Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Rankings.io is a company focused on building and scaling demand generation across its ecosystem, and they are seeking a Performance Marketing Manager to drive marketing strategy into effective campaigns. This role involves managing demand generation campaigns, collaborating with various teams, and optimizing performance across multiple channels to influence revenue growth.ResponsibilitiesOwn paid acquisition across Google Ads, LinkedIn Ads, Meta Ads, and retargeting, including setup, targeting, budget pacing, bidding, optimization, and reportingDrive demand for webinars and PIMCON through paid campaigns, landing pages, retargeting, and audience developmentMonitor form, CTA, and traffic quality, and run tests on messaging, structure, offers, and conversion paths so every campaign has a clear destination and next stepPartner with lifecycle and sales to strengthen how marketing supports people across the full journey, from initial interest through ongoing engagementLead SEO and AI search visibility priorities as part of the broader demand planProvide day-to-day management across demand generation priorities, set clear KPIs, support workflows, and manage timelines and handoffs across lifecycle and SEOSkills5+ years managing paid media across Google Ads, LinkedIn Ads, Meta Ads, and retargetingExpert-level proficiency in analytics platforms including Google Ads, Google Analytics, and LinkedIn Campaign Manager, with the ability to translate data into strategic actionStrong written and verbal communication skills, including the ability to write clear briefs, present performance insights, and influence with confidenceTrack record building and optimizing demand gen campaigns in a B2B, agency, SaaS, professional services, or high-consideration environmentExperience with HubSpot or a comparable CRM/marketing automation platformExperience supporting webinars, conferences, or event-based demandExperience across multiple brands, subbrands, or audience segmentsStrong grasp of landing pages, lead capture, UTMs, CRO, and campaign reportingUnderstanding of SEO, organic search, and how website content supports discoverability across search engines and emerging AI search experiencesAbility to tie marketing activity to qualified leads, pipeline, and revenueStrong analytical skills and comfort reporting on performance dataExperience partnering with sales, creative, web, lifecycle, SEO, and events teamsExperience managing or coaching direct reports, in a player-coach capacityStrong project management skillsAbility to operate with significant autonomy — you've been the most senior expert in your function before and you know how to stay accountable without heavy oversightYou document your work, communicate proactively, and build in a way that doesn't create single points of failureGoogle Ads and Analytics certification is a plusLegal marketing or another high-consideration category is a plusBenefitsFully RemoteUnlimited PTO$100 Wellness Reimbursement ProgramQuarterly training stipend for Professional Development401(k) with 3% Employer match (Safe Harbor)100% Employer-Paid Health InsuranceCompany OverviewRankings.io is a digital marketing agency that provides SEO for personal injury lawyers. It was founded in 2013, and is headquartered in Marion, Illinois, USA, with a workforce of 51-200 employees. Its website is https://www.rankings.io.