[Remote] Performance Marketer - Emails/Copywriting

Note: The job is a remote job and is open to candidates in USA. Crypto Banter is a company focused on helping people transform their lives through innovative challenges in crypto, AI, and trading. They are seeking a Performance Marketing Manager to develop and execute Meta Ads strategies, manage full-funnel architecture, and drive user acquisition for their new business branch, HIGHER!ResponsibilitiesOwn the full-funnel architecture: Design and own the entire user journey, from paid acquisition strategy through to the channels and funnels that support the challenge business. This means building end-to-end campaigns, high-converting landing pages and email sequences that carry a lead all the way to sign-upLead creative quality control: Own the hooks, angles and core performance copy. We don't run generic ads. You'll have a sharp eye for what makes creative work, partnering with designers and editors so every ad lands with the psychology of the target audienceDrive performance and ROI: Be fully accountable for the commercial outcome of your spend. You'll track metrics daily to make sure we're generating revenue rather than burning cash, shifting budget and tweaking funnel logic based on hard dataSet the audience strategy: Own the thinking behind the traffic. Identify new audience segments, run the warming strategy for our existing audience, and understand what someone is thinking when they click and how to move them through the funnel (simple quizzes, commitment hooks) to maximise conversionExecute lifecycle journeys: Make the transition from Meta lead to challenge participant seamless. Own the tools and tracking that keep users engaged from first click through to the final productSkillsDeep, hands-on experience with Meta Ads Manager and a proven track record of scaling paid spend for info-products, webinars or digital challengesYou understand the story-driven nature of selling a challenge or transformation versus a standard SaaS product, and how to use urgency and value to drive sign-upsYou live in analytics and base every decision on data. You can spot a leak in the funnel before it hits the bottom lineComfortable with Typeform, landing page builders and CRM software to build the infrastructure behind your funnelsYou can spot a generic ad from a mile away. You know how to brief and iterate on high-performance creative that stops the scroll and convertsYou've worked with audiences and campaigns across finance, crypto, trading, e-products or ecommerceYou write and speak clearly in UK English, have a bias to action and thrive in a lean, high-output team where you own the resultsUnderstanding of search/SEO and Google campaignsExchange experienceUnderstanding of tradingCompany OverviewCrypto Banter is a investment firm. It was founded in 2003, and is headquartered in Cape Town, NA - South Africa, ZAF, with a workforce of 51-200 employees. Its website is https://www.cryptobanter.com/.