[Remote] Partner Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Cognite is a leader in industrial digitalization, focusing on AI and data solutions to tackle significant global challenges. As a Partner Marketing Manager, you will be responsible for driving revenue growth through strategic partnerships, executing comprehensive marketing programs, and collaborating with various teams to enhance business outcomes.ResponsibilitiesCollaborate with partners and Product Marketing to build and deliver a robust portfolio of partner-facing assets, including co-branded collateral, messaging guides, solution briefs, case studies, and digital campaign kitsEnsure partner sales and technical teams are equipped with the latest Cognite product messaging, value propositions, and competitive intelligenceProvide marketing guidance to partners, ensuring all joint materials align seamlessly with Cognite's brand guidelinesDesign, launch, and manage end-to-end joint marketing plans with prioritized partners to generate awareness, drive demand, and build a qualified sales pipelineExecute joint webinars, digital campaigns, content syndication, and partner workshops. Drive partner activation and sponsorships for Cognite field events and Impact, our global AI and data industry flagship eventManage partner communication channels (newsletters, portals, and Slack/Teams networks) to keep partners informed of product updates, marketing initiatives, and success storiesUtilize and optimize partner relationship management (PRM) platforms, asset management systems, and joint lead tracking tools to ensure seamless lead routing and attributionTrack performance, analyze campaign data, and regularly report on KPIs and the ROI of partner marketing investments to internal leadership and partner stakeholdersHelp manage localized partner marketing budgets and market development funds (MDF) effectively, ensuring optimal resource allocationSkills5+ years of experience in partner marketing, channel marketing, or alliances marketing within an AI and/or B2B SaaS/enterprise software companyStrong understanding of different industrial partner ecosystems (GSIs, regional SIs, ISVs, and OEMs) and how to effectively market to, through, and with themA proven track record of executing joint demand generation campaigns (digital, events, content) that resulted in measurable pipeline growthFamiliarity with Marketo, Salesforce, Partner Relationship Management (PRM) platforms, LLMs and AI-native martech solutionsExcellent written and verbal communication skills, with the ability to build strong, trust-based relationships with external partner marketing contactsA solid understanding of the industrial sector (Energy, Process Manufacturing, Utilities, Pharma, etc.) and its unique digital transformation challenges is highly preferredBenefitsCompetitive compensation401(k) with employer matchingCompetitive health, dental, vision & disability coverages for employees and all dependentsUnlimited PTOPaid Parental Leave ProgramEmployee Referral ProgramCompany OverviewCognite develops an industrial IoT data platform that enables digital transformation of heavy-asset industries. It was founded in 2016, and is headquartered in Lysaker, Akershus, NOR, with a workforce of 501-1000 employees. Its website is https://www.cognite.com.