[Remote] Paid Social Media Senior Manager

Note: The job is a remote job and is open to candidates in USA. Agital is a modern marketing collective that supports specialized go-to-market agencies with shared infrastructure and advanced technology. The Paid Social Senior Manager will lead strategic direction and performance growth for eCommerce and DTC clients, overseeing paid social programs and driving campaign strategy across multiple platforms.ResponsibilitiesLeading paid social strategy across a portfolio of primarily eCommerce and DTC accountsBuilding and managing full-funnel paid social campaigns across Meta, TikTok, Pinterest, Reddit, Snapchat, and LinkedInStructuring campaign architectures with strong emphasis on performance, scalability, and conversion outcomesManaging budgets, pacing, bid strategies, audience segmentation, and spend allocation decisions across funnel stagesIdentifying growth opportunities and optimization priorities based on account performance and business goalsStaying informed on platform updates, beta products, and evolving paid social best practicesMonitoring performance daily and proactively optimizing campaigns based on KPIs such as ROAS, CPA, CAC, CVR, MER, and revenueLeading structured A/B testing initiatives across creative, audiences, placements, bidding strategies, and landing page experiencesDeveloping optimization plans designed to improve efficiency, scalability, and long-term account performanceTranslating performance trends into actionable testing hypotheses and strategic recommendationsDocumenting testing learnings and helping identify repeatable best practices across accountsAnalyzing platform data, third-party analytics, and attribution tools to evaluate campaign performance and guide optimization decisionsSupporting measurement best practices including tracking validation, attribution alignment, CAPI implementation, and campaign taggingTranslating performance data into actionable insights and clear next-step recommendations for clients and internal teamsHelping clients understand how paid social contributes across broader acquisition and conversion effortsContributing to performance analysis tied to incrementality thinking, attribution models, and broader media efficiency conversationsIdentifying opportunities to improve reporting clarity, performance interpretation, and measurement consistencyPartnering closely with creative teams to inform and iterate on social-first, performance-driven creative conceptsProviding strategic creative feedback rooted in performance insights, audience behavior, messaging trends, and platform-native best practicesCollaborating with Client Strategy, SEO, CRO, Analytics, and broader Paid Media teams on integrated campaign initiativesHelping align paid social efforts with broader lifecycle, retention, and customer acquisition strategiesSupporting cross-functional planning initiatives that connect paid social to broader business and marketing goalsOwning performance outcomes across assigned accounts, including optimization direction, strategic recommendations, and execution qualityLeading client calls, performance discussions, and campaign reviews as a trusted day-to-day strategic leadCommunicating testing rationales, optimization priorities, and performance insights in a clear and business-oriented wayPreparing reporting insights, strategic recommendations, and testing updates for both internal teams and client stakeholdersManaging multiple client accounts simultaneously with strong organization and prioritizationBuilding strong client trust through proactive communication, accountability, strategic thinking, and consistent delivery of high-quality workSkills4-6 years of hands-on paid social experience, preferably within an agency environmentProven experience managing performance-focused campaigns for eCommerce, DTC, and/or lead generation brandsStrong platform expertise within major paid social platformsProven ability to manage campaign execution, optimization strategy, and budget allocation across multiple accountsStrong “hands-on keyboard” mindset with the ability to both strategize and execute at a high levelStrong understanding of full-funnel paid social strategy including prospecting, retargeting, conversion-focused campaigns, and lifecycle-aligned activationsAbility to connect paid social performance to broader business goals such as revenue growth, customer acquisition efficiency, and conversion improvementExperience developing testing strategies and optimization roadmaps rooted in measurable performance outcomesComfort balancing tactical execution with strategic account thinkingCuriosity around evolving paid social trends, platform updates, AI-driven workflows, and social commerce opportunitiesStrong analytical mindset with the ability to interpret performance data and translate insights into actionable recommendationsExperience using third-party analytics, platform analytics, attribution tools, and reporting systems to evaluate campaign performanceFamiliarity with attribution concepts, lift testing, incrementality thinking, and modern measurement approachesAbility to communicate performance insights clearly to both internal teams and clientsHigh attention to detail with strong QA habits and data accuracy standardsExperience supporting campaigns tied to social commerce initiatives (TikTok Shop, catalog sales, affiliate + paid integration, etc.)Understanding of how paid media supports broader conversion ecosystems and platform-native shopping experiencesComfort working within fast-evolving platform environments, including beta features and emerging ad productsFamiliarity with feed-based advertising, dynamic product campaigns, and platform-native commerce formatsStrong client-facing communication and presentation skillsAbility to explain performance trends, testing insights, and optimization strategies in a digestible and actionable wayStrong organizational skills and ability to manage multiple deadlines and priorities simultaneouslyExperience mentoring or supporting junior team members within collaborative team environmentsProactive, accountable, and solutions-oriented mindset with strong strategic thinking capabilitiesExperience supporting Social Commerce programs (TikTok Shop, GMV Max, affiliate + paid integration, etc.)Exposure to server-side tracking, CAPI implementation, or advanced conversion tracking setupsExperience with third-party attribution and measurement tools (Northbeam, Triple Whale, Fospha, Haus, etc.)Familiarity with eCommerce platforms (Shopify, WooCommerce, etc.) and conversion-focused campaign structuresCompany OverviewAgital is a digital marketing organization that provides measurable business results to marketers and business leaders. It was founded in 2021, and is headquartered in Burlington, Massachusetts, USA, with a workforce of 501-1000 employees. Its website is https://agital.com.