[Remote] Paid Search Media Specialist

Note: The job is a remote job and is open to candidates in USA. Yes& Agency is seeking a data-driven Paid Search Specialist to join their team, primarily serving Federal Government, Healthcare, Association, and Higher Education clients. The role involves optimizing paid search campaigns across various platforms and collaborating with internal teams to develop strategic plans that meet client objectives.ResponsibilitiesWork with clients and internal teams to help define goals and objectives, and develop strategic paid search plans that establish and improve KPIs, including CPL, CPA, ROAS, conversion rates, impression share, and moreConduct keyword research, audience analysis, and competitive benchmarkingDevelop campaign structures, ad copy, extensions, and landing page recommendationsLaunch, manage, and continuously optimize paid search campaigns across Google Ads (including PMax) and Microsoft Ads, primarily through SA360Monitor and optimize keywords, bids, budgets, audiences, and targeting strategiesExecute A/B tests to improve CTR, conversion rate, and ROASIdentify opportunities for campaign improvements, expansion, and growthConfigure, maintain, and troubleshoot conversion tracking using GA4 and Google Tag Manager (GTM)Ensure data accuracy across Google/Microsoft Ads, GA4, CRM, and reporting platformsValidate tracking implementations using browser developer and tag debugging toolsSupport attribution analysis and performance measurement initiativesAnalyze results and develop insightful performance reportsStay up to date on advertising industry trends and best practices, including emerging AI platformsSkillsHands-on proficiency with SA360, Google Ads, and Bing is requiredProficiency with conversion tracking configuration within GA4Bachelor's degree in marketing, communications, advertising, public relations, or another related field3-4+ years of relevant experience in paid search and programmatic digital mediaResourceful and detail-oriented with strong problem-solving and time management skills; adept at working under tight deadlines; able to evaluate priorities and manage multiple campaigns simultaneouslyAbility to research and learn to use new platforms; test tactics and strategies; and analyze performance and recommend optimizationsStrong organization and project management skills, with the ability to manage media budgets, schedules, and coordinate with internal project teamsProficient in Microsoft Office products including PowerPoint, Teams, and advanced Excel functions (pivot tables, vlookup, data visualization, etc)Agency experience strongly preferredGoogle Ads/GA4 CertificationExperience with GTM and Google Data StudioExperience with CRM integrations (Salesforce, HubSpot, AEM, etc.)Programmatic media on DV360, and/or paid social mediaAgency experience working with clients in federal government, associations, or healthcareCompany OverviewYes& Agency operates as a marketing agency driven by performance. It was founded in 1986, and is headquartered in Alexandria, Virginia, USA, with a workforce of 51-200 employees. Its website is https://yesandagency.com/.