[Remote] Paid Media Strategist

Note: The job is a remote job and is open to candidates in USA. OuterBox is seeking a talented Paid Media Strategist to develop and execute search engine marketing or pay-per-click (PPC) strategies that improve relevant website traffic and ultimately drive qualified leads for their clients. The role involves planning, executing, and optimizing paid media strategies across various platforms, while collaborating with teams to align with client objectives and KPIs.ResponsibilitiesPlan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframesLead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performanceMeasure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clientsCollaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goalsDemonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clientsConduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trendsPerform keyword research and analyze creative assets, providing data-driven recommendations for optimizationMeet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goalsLead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to proactively address concernsGrow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategiesBe accountable for outlined client, team, and company targets for individual performance and portfolio of accounts, reporting on metrics as related to company goalsStay informed about the latest digital marketing trends, including algorithm shifts, industry updates, and platform changes. Continuously enhance knowledge and integrate innovative approaches and beta features into client strategiesWork flexibly in a dynamic environment, demonstrating creativity and adaptabilityImplement personalized strategies across managed platforms to maximize efficiency and ROI, using discernment to identify appropriate paid media channels based on client objectivesDevelop and execute A/B testing strategies to refine campaign elements, utilizing advanced bidding and audience targeting to enhance outcomesManage and optimize paid media budget allocation across channels and keywords, using a test-and-learn approach to adapt based on performanceOversee end-to-end implementation of paid media campaigns across multiple platforms, ensuring adherence to best practices and client guidelinesActively participate in team meetings, sharing insights and contributing to the agency's collective knowledge baseOther duties, as assignedSkillsMinimum 2 years of paid search experience in Google Ads, Bing AdsExperience at a digital marketing agency with client-facing experienceExperience in Google Shopping and Paid Social (LinkedIn and Meta ads)Experience in Google Analytics and Looker StudioCritical thinking, problem-solving, and troubleshooting skillsStrong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facingOrganizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things doneCustomer service experience where you managed client relationships or had an influence on customer experienceDemonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize dataConsultative, analytical background through agency or client freelance contractsUtilize appropriate tools such as Keyword Planner, ChatGPT or related tools to enhance, develop and evaluate optimization strategies & effectivenessBenefitsHigh-character, fun, and cohesive work cultureCompetitive base salaryPTO that is genuinely encouragedAffordable, low-deductible health insurance plansSupplemental benefits, including employer-paid life insurance, short & long term disability insurance401k with company matchRemote work flexibilitySupportive, transparent, and accessible leadership that welcomes ideas, insights & feedbackProfessional/individual development stipendCompany OverviewOuterBox is a performance marketing agency specializing in SEO/GEO, paid media, web design & development, email marketing and UX It was founded in 2004, and is headquartered in Akron, Ohio, USA, with a workforce of 201-500 employees. Its website is http://www.outerboxdesign.com.