[Remote] Paid Media Program Specialist--Remote

Note: The job is a remote job and is open to candidates in USA. C4 Technical Services is seeking a Paid Media Program Specialist to enhance their paid media programs. This role is responsible for launching new paid channels, developing audience activation processes, and establishing best practices for media campaigns.ResponsibilitiesIdentify, evaluate, and launch emerging and strategic paid media channels (ex: Capterra, G2, Reddit, Amazon Ads)Define channel use cases, audience strategies, and funnel alignmentCreate launch frameworks, including requirements, success criteria, and testing roadmapsDevelop enablement documentation and playbooks to support long-term adoptionPartner with Marketing Ops, Data, and Analytics teams to activate first-party data audiences across paid platformsSupport integration and activation of 6sense intent-based segments, including account lists and high-intent audiencesEstablish governance for segmentation, naming conventions, refresh cadences, and QA processesImprove targeting accuracy through audience strategy, suppression frameworks, and lifecycle segmentationMonitor match rates and ensure the ongoing reliability of audience activation processesDevelop and manage review acquisition programs supporting platforms such as G2 and CapterraBuild repeatable workflows and governance for customer review generation and compliance alignmentPartner with Product Marketing and Customer teams to align messaging and proof pointsEvaluate impact through review of growth metrics and conversion influenceBuild standards for landing page performance, conversion readiness, and campaign-to-page alignmentCreate checklists and readiness frameworks for measurement, tracking, and UX best practicesPartner with CRO, Web, and Analytics teams to support testing prioritization and optimization inputsEnsure alignment between campaign goals, landing page structure, and tracking frameworksBuild documentation, templates, and repeatable workflows that enable global scaleProvide internal training and onboarding for new programs and platformsMaintain a program roadmap tied to business priorities and performance growth opportunitiesSkillsStrong understanding of multi-channel paid media best practicesTechnical understanding of tracking, targeting, audience systems, and data flowsProgram management and cross-functional stakeholder coordinationAbility to build repeatable processes, templates, and scalable frameworksAn analytical mindset to define and measure program successCompany OverviewC4 Technical Services is an information technology company offering IT and telecommunication services It was founded in 2013, and is headquartered in Eagan, Minnesota, USA, with a workforce of 501-1000 employees. Its website is http://c4techservices.com.