[Remote] Paid Media Program Manager

Note: The job is a remote job and is open to candidates in USA. Dahl Consulting is a global leader in technology solutions supporting various industries, and they are seeking a Paid Media Program Manager to drive strategic growth across paid marketing channels. This role focuses on building and scaling paid media programs that enhance performance and support long-term marketing success by developing frameworks and enabling global teams.ResponsibilitiesIdentify, evaluate, and launch emerging and strategic paid media channels (e.g., software review platforms, social platforms, programmatic, and retail media networks)Develop channel strategies, use cases, and audience frameworks aligned to the full marketing funnelBuild scalable program frameworks, including testing roadmaps, success criteria, and enablement documentationPartner with data and marketing operations teams to activate first-party data and intent-based audience segments (including 6sense integrations)Establish governance for audience segmentation, naming conventions, refresh cadences, and QA processesImprove targeting accuracy through lifecycle segmentation, suppression strategies, and data-driven audience managementDevelop and manage third-party review generation programs across platforms such as G2 and CapterraCollaborate with product marketing and customer-facing teams to align messaging, proof points, and campaign goalsCreate and implement landing page and campaign best practices focused on conversion optimization and user experienceBuild program documentation, templates, and workflows to enable scalability across global teamsProvide training and onboarding support for new tools, platforms, and programsMaintain a strategic roadmap aligned with business priorities and growth opportunitiesPartner with external agencies to support campaign deployment, with a strong emphasis on strategy and program oversightSkills5+ years of experience in paid media, with a focus on program strategy, campaign frameworks, and channel expansionHands-on experience with the 6sense advertising platform, including campaign setup and audience activationStrong understanding of multi-channel paid media, including brand, programmatic, and out-of-home (OOH) advertisingExperience managing audience segmentation, data integrations, and lead generation workflowsProven ability to build scalable processes, templates, and program frameworksExperience developing and managing review generation campaigns across software review platforms (e.g., G2, Capterra)Strong analytical mindset with the ability to define success metrics and measure program performanceExperience working cross-functionally with stakeholders across marketing, analytics, and operationsExperience in SaaS or enterprise-level organizationsExperience working in both B2B and B2C marketing environmentsFamiliarity with global campaign enablement and multi-region program rolloutExperience collaborating with external media agencies for execution and optimizationKnowledge of landing page optimization, CRO principles, and campaign-to-site alignmentBackground in marketing technology ecosystems, including tracking, targeting systems, and data flowsBenefitsDahl Consulting is proud to offer a comprehensive benefits package to eligible employees that will allow you to choose the best coverage to meet your family’s needs. For details, please review the DAHL Benefits Summary: https://www.dahlconsulting.com/benefits-w2fta/.Company OverviewDahl Consulting is a staffing and recruiting company that offers talent management solutions. It was founded in 1993, and is headquartered in Rockville, Minnesota, USA, with a workforce of 51-200 employees. Its website is http://dahlconsulting.com.