[Remote] Paid Media Optimization Strategist - Client Success

Note: The job is a remote job and is open to candidates in USA. USA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. The Optimization Strategist will work with Account Managers to support clients by providing strategic insights and recommendations for PPC and SEO campaigns, focusing on day-to-day management and optimization of these campaigns.ResponsibilitiesServing as a clients’ Optimization StrategistCompleting digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)Optimizing PPC campaigns in order to increase campaign successUpdating and/or creating pacing reports for campaignsCreating campaigns within our platformProviding weekly/monthly/ad hoc reportingProviding miscellaneous research as neededCreating ads and A/B tests for PPCReviewing keywords and providing feedback on potential keyword strategiesProviding reviews of SEO tasksCompleting SEO reportingJoin client meetings as needed and be comfortable presenting findings and analysis as neededBuild rapport with internal team members through routine and scheduled meetingsDevelop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clientsExecute budgets and strategies to meet specific client goals/needsMonitor, evaluate, and leverage standard processes to manage and improve SEM/SEO campaign performance across LOCALiQ’s publisher networks to determine improvement opportunitiesTroubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clientsDrive campaign ROI and leverage client relationships to assist the sales team in growing accountsIncorporate constantly evolving technologies and processes into the client solution delivery processSkills3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent2+ years of campaign management experienceExceptional written and verbal communication skills with the ability to effectively communicate digital marketing conceptsBachelor's Degree in Marketing, Communications, Public relations or related fieldsAdvanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trendsAbility to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needsCreative thinker with strong time management, and organizational skills with exceptional attention to detailCompany OverviewUSA TODAY Co., Inc. It was founded in 1906, and is headquartered in West New York, New Jersey, USA, with a workforce of 10001+ employees. Its website is https://www.usatodayco.com.