[Remote] Paid Media Manager

Note: The job is a remote job and is open to candidates in USA. Grove Collaborative is a sustainability-focused consumer products company creating household and personal care essentials. They are seeking a Paid Media Manager to own paid digital channels and drive customer acquisition by executing against performance goals and improving efficiency across channels.ResponsibilitiesOwn day-to-day campaign management across Meta (primary), TikTok, Google, and emerging digital channels. Continuously optimize campaign structure, bidding strategy, audience segmentation, and budget allocation to improve efficiency and acquisition volumeActively leverage AI tools to automate repeatable campaign management tasks such as bid adjustments, budget pacing alerts, anomaly detection, and performance summariesOwn the Google, Meta, and TikTok accounts end-to-end, including campaign setup, audience strategy, funnel structure, and automated rules, ensuring execution aligns with defined growth prioritiesPartner with web/product teams to support optimization of the paid acquisition funnel, including landing page testing and performance improvements to increase conversion ratesPartner with the creative team to execute a structured testing approach across hooks, formats, audiences, and offers, documenting learnings and applying them to improve performanceSupport Grove’s emerging digital channel roadmap by helping test and evaluate new platforms (e.g., TikTok, AI-driven channels), using structured test-and-learn frameworks and providing recommendations on next stepsOwn weekly and monthly performance reporting across digital channels, translating results into clear insights and actionable recommendations for the Growth teamSupport incrementality testing across channels using defined methodologies (e.g., geo tests, platform studies), and help interpret results to inform future investment decisionsSkills5+ years managing paid media campaigns with hands-on experience in Meta, TikTok, and GoogleDeep Meta expertise, including campaign architecture, audience strategy, creative testing, and automationProven track record managing budgets with a strong understanding of CAC, LTV, and paybackExperience supporting landing page testing and conversion rate optimizationComfort working across the full funnel, with an understanding of how channels contribute to acquisition outcomesStrong analytical skills, with the ability to interpret performance data and recommend next stepsDemonstrated ability to operate independently, manage multiple workstreams, and execute within defined prioritiesBrings an automation-first mindset, identifying opportunities to improve efficiency in recurring workflowsTikTok Ads experience preferred, with a clear understanding of how the channel contributes to acquisitionMMM experience preferred, with the ability to interpret outputs and apply them to channel-level decisionsBenefitsCompetitive benefits - medical, vision, dentalEquity - shared success is core to our missionFlexible Paid Time Off - we care most about resultsFree VIP membership and 50% employee discountAnnual incentive targetCompany OverviewGrove creates and curates high-performing, planet-first home, and personal care products. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is http://www.grove.co.Company H1B SponsorshipGrove Collaborative has a track record of offering H1B sponsorships, with 1 in 2024, 3 in 2023, 4 in 2022, 3 in 2021, 4 in 2020. Please note that this does not guarantee sponsorship for this specific role.