[Remote] Organic Content Copywriter

Note: The job is a remote job and is open to candidates in USA. HH Global is a global marketing activation partner that connects brands to their customers. They are seeking a highly creative, results-oriented Web Marketing Copywriter to craft compelling content for organic marketing channels, focusing on building brand authority and engagement primarily in the US and LATAM markets.ResponsibilitiesDevelop, write, and edit engaging, on-brand copy for a wide range of organic marketing channels, including website landing pages, blog posts, SEO/GEO-optimized articles, Google Ads Help Center, social media captions (organic posts), and in-product messagingEnsure all content is culturally relevant, locally nuanced, and optimized for target audiences across the US and diverse LATAM regionsWork closely with SEO specialists, content strategists, product marketers and global and regional marketing teams to integrate key messages, value propositions, and localized keywords into all creative outputsMaintain a deep understanding of our client's brand guidelines, tone of voice, and product features to ensure consistent and accurate messagingAct as a champion for the adoption and effective use of Generative AI and other copywriting tools within the creative processUtilize AI to accelerate ideation, optimize drafts, translate/localize content (in partnership with linguistic reviewers), and perform data-driven A/B testing on headlines and calls-to-action (CTAs)Develop and refine prompt engineering techniques to maximize the quality and relevance of AI-assisted content, ensuring it meets high creative and performance standardsFocus content generation on driving tangible business outcomes, including revenue growth, customer acquisition (CPA), SEO/GEO, and overall ROICollaborate with analytics and performance marketing teams to understand content effectiveness, draw insights from data, and iteratively optimize copy based on performance metrics (e.g., traffic, conversion rates, time on page)Structure and write digital assets (e.g., landing pages, banner copy) for maximum conversion, product value prop fidelity, and user experienceManage multiple copywriting projects simultaneously, ensuring all deliverables meet deadlines and quality expectationsPresent and justify creative concepts and copy decisions to internal stakeholders and client partnersParticipate in content planning meetings, bringing proactive ideas for high-performing organic contentSkillsMinimum of 4+ years of professional copywriting experience, with a focus on tech products, with a significant focus on organic marketing channels within a fast-paced agency or in-house teamProven experience writing high-performing copy for digital assets (websites, landing pages, social media, etc.)Demonstrable experience tailoring content for US and/or LATAM markets, understanding regional cultural sensitivities and linguistic nuancesStrong portfolio showcasing work that demonstrates creative excellence and measurable business results (revenue, acquisition, ROI)Proficiency in utilizing major Generative AI tools (e.g., Gemini, ChatGPT, Claude) for content production and optimizationFamiliarity with SEO/GEO best practices and keyword integrationExperience working within project management tools (e.g., Asana, Jira) and content management systems (CMS)Excellent communication and presentation skillsHighly organized, proactive, and capable of managing ambiguity and tight deadlinesA data-informed creative—you believe in testing, measuring, and optimizing your workA passion for technology and an understanding of the global tech landscapeCompany OverviewHH Global is the trusted marketing execution partner of the world’s leading brands. It was founded in 1991, and is headquartered in London, England, GBR, with a workforce of 1001-5000 employees. Its website is http://www.hhglobal.com/.