[Remote] Online Marketing Specialist - Performance

Note: The job is a remote job and is open to candidates in USA. AutomationDirect is a leading B2B e-commerce company, and they are seeking an Online Marketing Specialist – Performance Marketing. This role is responsible for developing and optimizing paid search marketing strategies across Google Ads and Microsoft Ads to enhance digital marketing performance and drive qualified traffic to the company's digital properties.ResponsibilitiesDevelop, launch, manage, and optimize performance marketing campaigns across Google Ads and Microsoft AdsConduct keyword research, audience targeting, bid management, and ad copy developmentUtilize platform automation such as Smart Bidding, Performance Max, and audience signals to improve campaign efficiencyMonitor campaign performance and implement data-driven optimizations to improve conversions and reduce acquisition costsCoordinate with Google and Microsoft representatives to identify optimization opportunities and new beta featuresUtilize automation tools and machine learning features within advertising platforms to identify optimization opportunitiesDesign and execute structured experiments including A/B testing, bid strategy testing, audience targeting tests, and creative experimentsUse AI-assisted tools to generate and test ad variations, messaging, and keyword strategiesAnalyze experiment results and implement successful optimizations across campaignsIdentify opportunities for automation to streamline campaign management and reportingMonitor and analyze campaign performance, website traffic, and conversion metrics using analytics platformsTrack and report on key performance indicators such as ROAS, CPA, conversion rate, and revenue contribution from paid searchDevelop dashboards and automated reporting using analytics and visualization toolsPrepare monthly performance reports highlighting insights, testing outcomes, and optimization strategiesFulfill ad hoc reporting and marketing performance analysis requestsSupport paid search initiatives for e-commerce and product-driven campaignsProvide keyword research and performance marketing insights for new product launchesDevelop targeted campaigns to increase product visibility, qualified traffic, and conversionsCollaborate with internal teams including product managers and product engineers to align marketing strategies across channelsPartner with SEO, product, and content teams to coordinate paid and organic search initiativesResearch and evaluate emerging performance marketing technologies, automation tools, and advertising platform capabilitiesStay current on PPC best practices, platform updates, and industry trendsEvaluate new tools, features, and beta opportunities to maintain competitive advantageDocument procedures related to campaign creation, testing, optimization, and reportingMaintain documentation for campaign strategies, experimentation processes, and performance insightsDocument communications and recommendations from Google and Microsoft representativesSkillsBachelor's degree in marketing, technical field, or related discipline3–5 years of hands-on experience managing and optimizing Google Ads or Microsoft Ads campaigns with a focus on measurable performance improvementsExperience managing paid search campaigns for B2B e-commerce or product-driven businessesProven experience with Google Ads, Google Merchant Center, Google Analytics, and Microsoft AdsProficiency in Microsoft Office applicationsFamiliarity with generative AI tools such as ChatGPT, Gemini, or similar platforms for marketing workflowsFamiliarity with AI-assisted ad copy generation and creative testingFamiliarity with AI-driven keyword research, clustering, and search intent analysis toolsFamiliarity with marketing automation and predictive analytics platformsAbility to leverage AI and automation tools to improve campaign optimization, reporting automation, and marketing insightsExperience using data visualization or reporting tools such as Power BIExperience with campaign experimentation, A/B testing, and data-driven optimizationCompany OverviewAutomationDirect is a distributor of 10,000+ industrial automation products, such as Programmable Logic Controllers (PLCs) & much more. It was founded in 1994, and is headquartered in Cumming, Georgia, USA, with a workforce of 201-500 employees. Its website is http://www.automationdirect.com/.