[Remote] Online Marketing Manager

Note: The job is a remote job and is open to candidates in USA. The Ohio State University is seeking an Online Marketing Manager to lead and manage marketing strategies for their online programs. The role involves developing marketing plans, executing campaigns, analyzing performance metrics, and collaborating with various stakeholders to drive student enrollment.ResponsibilitiesLead and manage all marketing strategy, asset development, plan development and execution, budget, performance analytics, and collaboration with other functions and colleges related to their programsFind the right marketing mix and tools across all channels (search, social, organic, email, third party, influencer) to drive leads/inquiries/prospective student interest for online programsLeverage their knowledge, and seek out market research, to craft campaigns and assets that attract the right audience in a cost-efficient mannerWriting copy, drafting emails, creating content, ensuring web pages are optimized for content and SEOAnalyzing campaign performance for both lead generation and student enrollment and finding third-party media suppliersCollaborate with college faculty, staff, and partners to better understand the target audiencePartner with an agency and vendors across the marketing mix that has been aligned within their marketing planCollaboration cross-functionally will occur on a regular basis to get real-time feedback on their lead generation effortsManage potentially large marketing budgets and ensure that the budget is properly handled and delivered within a fiscal yearReport on key metrics both internally and externallyConstantly be looking for what’s next for testing new ideas and optimizing existing workSkillsBachelor's degree required4+ years in marketing or related fieldExperience in digital marketing, marketing strategy, budget management, creating marketing executions, performance analytics and reporting, and website content managementBroad knowledge and expertise in attracting a specific target audience, performance marketing, A/B testing, finding new marketing vehicles, managing deadlines, and collaborating across a large organizationMaster's degree in relevant discipline preferred5+ years of experience preferredExperience in digital marketing, lead generation performance marketing, return on investment analysis, and higher education preferredDeeper knowledge of experience and knowledge requiredCompany OverviewThe Ohio State University is a public research university based in Columbus, Ohio. It was founded in 1958, and is headquartered in Columbus, Ohio, USA, with a workforce of 10001+ employees. Its website is http://www.osu.edu/.