[Remote] Offline Media Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Kapitus is a reputable company specializing in small business financing, seeking an Offline Media Marketing Manager who excels in managing non-digital media channels. The role focuses on optimizing campaigns across various offline media to maximize ROI and requires collaboration with cross-functional teams to ensure effective execution and measurable impact.ResponsibilitiesDevelop, manage, and optimize campaigns across offline media channels, including linear TV, CTV/OTT, radio, podcasts, direct mail, to maximize return on ad spend (ROAS) and cost-per-acquisition (CPA) targetsOwn the end-to-end campaign lifecycle for offline channels: strategy, media planning, measurement, and optimizationContinually identify and design test-and-learn experiments (A/B tests, station mix, geo-lift studies, holdout tests, incrementality analyses) to improve spend efficiency and prove channel effectivenessMonitor and analyze campaign performance, delivery pacing, and profitability on an ongoing basis; develop actionable insights and present recommendations, including data-driven decisions on station/network mix optimization and audience segment targetingAnalyze campaign and channel-level data to build comprehensive performance reports that demonstrate impact, conversions, and attribution across multiple metrics; including lift insights, media mix contribution, cost-per-acquisition, reach/frequency, brand awareness, and cross-channel influenceCollaborate with the Creative and Content teams to develop compelling scripts, ad creative, direct mail pieces, and audio/video assets tailored to each offline channelStay well-informed of the latest trends, technologies, and best practices in offline and emerging media (e.g., programmatic TV/CTV, addressable TV, dynamic audio, personalized direct mail) and make insightful business decisions based on a deep understanding of the landscapeSkillsBachelor's or Master's degree in Marketing, Business, Communications, or a related field5–8 years of hands-on experience planning, buying, and optimizing offline media channels such as linear TV, CTV/OTT, radio, podcasts, direct mailProven track record of driving measurable customer acquisition and brand lift through offline media channelsStrong understanding of offline media measurement methodologies: matched market analysis, incrementality testing, and brand lift studiesExperience with CRM platforms (e.g., Salesforce) and Google AnalyticsFamiliarity with the intersection of offline and digital media, understanding how offline channels drive online behavior and how to measure cross-channel impactStrong knowledge of the offline media landscape and campaign lifecycle management across TV, radio, podcasts, and direct mailHighly analytical with the ability to translate complex data into clear, actionable business recommendationsExcellent verbal and written communication skills; ability to present to senior leadership and cross-functional stakeholdersWorking knowledge of Microsoft Suite, CRM (Salesforce), and Google AnalyticsStrong organizational skills with the ability to manage multiple campaigns and priorities simultaneouslyAbility to deal with ambiguity, adapt quickly, and thrive in a fast-paced environmentAbility to collaborate and build relationships effectively across the organizationSelf-starter with intellectual curiosity and a problem-solving mindsetAbility to leverage AI tools or agents to support research, analysis, or reporting workflowsA strong sense of accountability and ownership of resultsCreative thinker who can identify innovative ways to reach target audiences through non-digital channelsExperience marketing services to small business owners is a plusBenefitsAnnual Incentive Compensation Eligibility – Up to 10% annuallyHealth Insurance: Comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families.Additional perks through UHC include: Sweat Equity, free subscription to the Calm App, UHC rewards, Real Appeal, and Quit For Life.Flexible Spending Account: Set aside pre-tax dollars from your paycheck to pay for qualified out-of-pocket medical, dental, vision, pharmacy or dependent care expenses.Lifestyle Spending Account: Employer sponsored post-tax benefits that allow reimbursement for expenses related to physical, mental and financial well-being.100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees.Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.Commuter Benefits: We offer pre-tax benefits on parking and commuter expenses to cover travel to and from work.LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness.Additional benefits include:
+ Pet and car insurance discounts.
+ Financial services such as LegalShield.
+ Relaxation and stress management tools.Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events.Managed through our LSA plan, Kapitus Academy.Travel Reimbursement: We also offer travel reimbursement for all work-related travel, supporting your involvement in career and personal development activities.Paid Time Off and Sick Time.Retirement Benefits: Our 401K plan is managed through Fidelity.To support your long-term financial goals, the company provides a 25% match on your contributions, up to 6% of your annual salary.Company OverviewKapitus is a business loan provider dedicated to helping small and medium-sized businesses in their growth. It was founded in 2006, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://kapitus.com/.