[Remote] National Account Manager, Kroger
Note: The job is a remote job and is open to candidates in USA. Liquid I.V. is a company focused on developing transformative hydration solutions. The National Account Manager will lead the strategic sales plans for Kroger, ensuring sustainable growth and profitability while managing key relationships and aligning cross-functional teams.ResponsibilitiesOwn the overall Kroger strategy, including base business, innovation, assortment, pricing, promotion, omniâchannel, and profitabilityLead the development and execution of Joint Business Plans aligned to both Kroger and Liquid I.V. strategic prioritiesServe as the senior point of contact with Kroger buyers, leadership, and crossâfunctional partnersProactively identify growth opportunities and risks, using deep analytical rigor and scenario planningTranslate Kroger strategy and insights into clear internal direction for Marketing, Supply Chain, Finance, Revenue Growth Management, and eCommerceLead innovation strategy inclusive of selling in new items, category reviews, and postâlaunch performance trackingOwn total trade investment, ensuring ROI discipline and alignment with longâterm value creationLeverage syndicated data, shopper insights, and Kroger platforms (84.51) to inform decisions and recommendationsSet direction and expectations for brokers and agency partners; hold them accountable to performance and resultsConfidently represent Liquid I.V. in highâstakes negotiations and executiveâlevel discussionsCommunicate performance, risks, and opportunities clearly to senior leadership on a regular cadenceSkillsBachelor's degree in business or related field (MBA preferred)8â10+ years of experience in customer management within the CPG industry4+ years of direct Kroger account ownership, including JBPs and buyer negotiationsProven experience leading large, complex businesses with meaningful revenue responsibilityDeep understanding of pricing, promotion strategy, and crossâchannel dynamics (store + eComm)Advanced ability to leverage data and insights to drive strategic decisionâmakingStrong executive presence with exceptional storytelling and influence skillsDemonstrated ability to operate independently while influencing crossâfunctionallyTrack record of consistently delivering results in highâexpectation environmentsFamiliarity with Kroger tools (84.51) and platforms strongly preferredBenefits100% company-paid medical, dental and vision insurance for employees (PPO, HMO and Kaiser options).A 401k plan with company match, short and long-term disability coverage.A generous PTO and sick policy that includes 13+ paid annual holidays.Wellness classes (fitness, mental health, nutrition, finance, etc.).An Employee Assistance Program, including membership for guided meditation for all employees.Monthly tech and wellness reimbursement.An infinite supply of Liquid I.V. for endless hydration!Company OverviewLiquid I.V. is a functional hydration company based in Los Angeles, CA. Acquired by Unilever in 2020, Liquid I.V. It was founded in 2012, and is headquartered in Marina Del Rey, California, USA, with a workforce of 51-200 employees. Its website is https://liquid-iv.com/.