[Remote] Naboo - Growth Marketer
Note: The job is a remote job and is open to candidates in USA. Connecticut Innovations is Connecticut’s strategic venture capital arm, passionate about serving its portfolio of companies. The Growth Marketer at Naboo will develop and implement strategies to create market awareness and generate leads, working closely with the Founders and product/engineering teams to align efforts throughout the client journey.ResponsibilitiesSupport the achievement of the company’s revenue goals and objectivesManage marketing to quantifiable quotas and metrics that support the commercial funnel from lead to cashBuild an efficient demand generation engine to provide Ideal Client Profile aligned opportunitiesDesign, build, and manage the top of funnel strategy in support of sales achievement while constantly tracking, measuring, reacting to conversion trends at every stage of funnel from lead to cashProvide a library of relevant, targeted assets that generate demand, optimize conversion and accelerate flow through the commercial funnelCreate lead generation programs to grow target markets with focus on developing inboundProgram events, communication campaigns, webinars, digital-social media-blog postsWrite marketing content/copy that supports assets such as email campaigns, website pages, digital, social, newsletters, webinar seriesContribute to the creation of product marketing content to inform product descriptionsAssist in preparing and monitoring consistent presentations & other materials used company wideSkillsBachelor's degree in business, marketing, or related fieldExperienced in building/co-building a marketing function at a high growth early-stage company before, preferably from scratch. Including marketing engine, playbook, & teamYou have a deep experience at enterprise SaaS marketing (e.g., ABM) with multiple stakeholders and high ACV deals5+ years as a strong successful marketing professionalHighly data driven, analytical, and structuredYou enjoy both strategic and tactical thinkingAbility to flourish with minimal guidance, be proactive, and handle uncertaintyStrong presentation skills; proficient in Word, Excel, Outlook, and PowerPointYou are a self-starter, a go-getter who needs little direction to problem solveYou are a leader that enjoys mentorship and coaching to bring others up around you and reach their potentialYou are willing to step up beyond the core responsibilities to get the job doneYou have an entrepreneurial spirit that embraces continual learning, change and growthYou are curious and a risk taker who is willing to test, fail, learnYou care about being inclusive, promoting equity, and celebrating diversityYou are available to work a flexible scheduleYou possess good knowledge and hands on mindset surrounding call coaching and email structuring to generate success from outreachCompany OverviewConnecticut Innovations provides strategic capital and operational insight to to companies in high-tech industries It was founded in 1995, and is headquartered in Rocky Hill, Connecticut, USA, with a workforce of 11-50 employees. Its website is http://www.ctinnovations.com.