[Remote] Member Marketing Strategist - Remote

Note: The job is a remote job and is open to candidates in USA. Premise Health is a company dedicated to providing exceptional healthcare to large organizations and their employees. They are seeking a Member Marketing Strategist who will design and develop effective, data-driven marketing campaigns to enhance member engagement throughout their healthcare journey.ResponsibilitiesAssigned a client, member segment or product to define and drive effective marketing strategies and campaigns to promote member awareness, consideration, selection, engagement, loyalty and advocacyHas deep expertise developing and executing integrated, multi-channel marketing campaigns that are increasingly personalized through advanced digital and analytics technologies (email, content marketing, digital advertising, SEM, SEO, social, PR, events and webinars)Segment member audiences and develop key messaging and touchpoints that are personalized and meaningful to drive engagementDevelop innovative ways to guide members through the Premise Health journey, in collaboration with internal stakeholders (operations, medical operations, legal, privacy, etc.)Leverage insights to develop key performance indicators to align the organization on the most important improvements for our members and then consistently track performance to KPI’sApplies digital/marketing analytics and member insights in recommending, evaluating and improving campaignsCreates compelling and insightful creative briefs that enable in-house or external agencies to deliver highly effective creative expressions that nudges members to engageProvide clear, creative and critical feedback aligned with the initial brief to in-house or external agencies to ensure the creative delivers impactful campaignsProvide expertise and thought leadership to marketing teammates and other Premise Health teamsCollaborate with product owners on the development of consumer oriented marketing initiatives and creation of scalable marketing toolkits across all lines of service (e.g. Primary Care, Fitness, Pharmacy, Virtual Health, etc.)Lead and execute member engagement marketing strategies for high-profile new site implementations and underperforming sitesClient-facing role that serves as an operations and client advocate to identify insightful new marketing campaigns and strategies to drive member engagementServe as a brand ambassador internally and externallySkillsBachelor's degree in Marketing, Advertising, Communications or a related field4-6 years marketing (ideally a combination of B2B and B2C), advertising, or communications experienceExperience with Salesforce Marketing Cloud, Google Analytics and Adobe Creative Suite – specifically InDesign and Acrobat desired – and SquarespaceCompelling communication skills, persuasive storyteller and a big-picture thinker: strategic, critical and creativeFlexible and curious self-starter, habitually exceeding expectations and naturally pushing boundariesAdept at utilizing the power of data to inform decisions, loves problem solving and is driven by getting things doneSuperior stakeholder management skills that is skillful at building advocacy, gaining alignment across different stakeholder functions, personalities and prioritiesBelieves in the importance of planning and organizing work and appropriately balances flawless execution with continuous improvementTeam player with a can do attitude who demonstrates initiativeBenefitsMedical, dental, vision, life and disability insuranceA 401(k) program with company matchPaid holidays and vacation timeA company-sponsored wellness programEAPAccess to virtual primary care and virtual behavioral health at no cost for team members and their dependentsAnnual Performance Incentive that is a percentage of base salary and awarded based upon individual annual evaluation and company financial performanceEmployees will be included in the company's Open Time Off plan and will receive 10 paid holidays or an equivalent bank of hours aligned to schedule throughout the calendar yearPaid sick leave is satisfied by the paid time off accrualCompany OverviewPremise Health offers online health programs for organizations. It was founded in 2010, and is headquartered in Brentwood, Tennessee, USA, with a workforce of 5001-10000 employees. Its website is https://www.premisehealth.com.