[Remote] Meijer Media Lead

Note: The job is a remote job and is open to candidates in USA. Meijer is a family company dedicated to serving people and communities, offering career and community opportunities focused on leadership and personal growth. The Performance Marketing Lead is responsible for developing, executing, and optimizing integrated marketing campaigns across digital and in-store channels to drive business objectives and vendor revenue.ResponsibilitiesOwn the revenue targets for the specific business and is held accountable to driving vendor revenue and category business results, while also contributing to overall business growth goalsAccurately and effectively manage the specific category account revenue pipeline in order to prioritize business opportunities and resourcesCollaborate with data & analytics partners to measure the impact of Performance Marketing solutions on the business and specific brandsWork cross-functionally on the e-commerce search ecosystem from platform and fundamentals to data, insights and reportingWork with media planning systems and tools such as: Adobe, Google, Criteo, Dunn Humby, Spark, Catalina or a similar ad serving/data analytics platform as well as potential 3rd party advertising platformsCreate and deliver consultative presentations using industry knowledge, market trends, and expertise in Meijer Media Performance Marketing solutionsAct as the key contact for annual planning for specific accounts to program level strategiesForecast and secure media placements where needed, building the media recommendations and insights based on media campaign performanceResponsible for category specific campaign set-up and analysis: execution, testing, delivery, QA, reporting, and analysisAuthorship and inputs for vendor brand campaign proposals as it relates to search marketing, digital on site, social, programmatic off-site, or in store marketing activitiesPresent strategic recommendations based on the business and vendor brand key objectives to buyers and vendors, through compelling and effective guidance on specific media tactics and creative inputsSkillsMinimum Bachelor's degreeHas strong initiative to drive business resultsHas exceptional attention to detail, organizational and analytical skillsUtilize strong communication skills with the ability to articulate complex concepts fluidly and cross functionallyRequires the need to understand upper funnel [brand messaging, calls to action] and lower funnel [direct response, conversion] campaign tacticsStrong written and verbal communication skills, presentation skills along with cross company and partner collaboration skills. Ability to be clear, concise, and effective in communicationRequires the ability to advise partners on best practices and areas of opportunityStrong interest in advertising data/tech, MarTech, paired with existing strong analytical, quantitative skills and problem-solving skillsResourceful in maneuvering through a large company while working in a nimble and fast paced environment – ability to adapt and thrive in any business situationUnderstand and thrive in a fast-paced media environmentWork effectively and achieve results across internal functional areas and external parties in ambiguous situations1 Year of previous merchandising and/or retail experience preferredMarketing/Sales/Analytics majors preferredBenefitsWeekly payScheduling flexibilityPaid parental leavePaid education assistanceTeam member discountDevelopment programs for advancement and career growthCompany OverviewMeijer is a shopping website for grocery, health, and beauty care. It was founded in 1934, and is headquartered in Grand Rapids, Michigan, USA, with a workforce of 10001+ employees. Its website is https://www.meijer.com/.