[Remote] Media Strategy & Measurement Manager

Note: The job is a remote job and is open to candidates in USA. Saatva is the original direct-to-consumer mattress and home furnishings company, dedicated to providing healthy and restorative sleep. The Media Strategy & Measurement Manager will shape upper-funnel media investment and build measurement frameworks to understand media contributions to growth as Saatva expands its omni-channel presence.ResponsibilitiesMonitor excess share of voice (ESOV) across TV, audio, and other brand channels to inform media investment decisionsDevelop geo-level investment recommendations based on Viewing Room presence, competitive intensity, and market demandIdentify and prioritize key Category Entry Points (moments when consumers begin thinking about purchasing a mattress) such as moving, buying a home, or starting a family. Leverage internal and external research to understand where and how these CEPs occur across audiences and marketsBuild a triangulation framework that brings together media delivery data, branded search trends, MMM outputs, and market-level demand signals to understand how media drives demandAssess media effectiveness using incrementality testing, MMM insights, and cross-channel measurement approachesPartner with agency and internal teams to refine how media impact is evaluated across channelsStrengthen MMM inputs and translate outputs into clear guidance for budget allocation across channels and marketsCollaborate with Retail to align media investment with Viewing Room openings and support market expansionMentor performance marketing and broader marketing teammates to elevate media literacy across the organizationWork closely with the Performance Marketing team to evolve Saatva’s omnichannel media strategySkills4+ years of experience in media planning, strategy, or marketing analyticsDeep TV & Streaming Expertise: Proven experience building and executing impactful plans across linear TV, streaming/CTV, and audio channelsThe 'Planner + Quant' Mindset: A rare blend of creative, innovative planning skills and heavy quantitative ability. You know how to build a beautiful campaign strategy and defend it with rigorous dataBusiness Model Literacy: Experience planning for high-AOV, high-consideration products. You understand how to market an aspirational, 'affordable luxury' product across both digital and physical retail environmentsTechnical Proficiency: Strong analytical skills with hands-on familiarity in MMM, incrementality testing, geo-level modeling, tracking and analyzing excess share of voice (ESOV) across TV, audio, and other brand channelsEducation: Bachelor's degree in a related fieldExperience in a Retail/DTC hybrid environmentBackground in working for a digitally native brand that has transitioned into omnichannel physical retailFamiliarity with podcast measurement, audience segmentation, and mid-funnel creative strategyBenefitsEligible for our annual bonus program.Comprehensive Medical, Dental, and Vision insurance.401(k) with employer match and FSA/HSA/Commuter benefits.Generous paid vacation and time off.Employee Referral Bonus, discounted gym memberships, and deep discounts on Saatva products for you, your friends, and your family.Company OverviewSaatva is a direct-to-consumer luxury mattress & home furnishings company selling online and in-stores nationwide It was founded in 2010, and is headquartered in Whitestone, New York, USA, with a workforce of 201-500 employees. Its website is https://www.saatva.com/.