[Remote] Media Strategist

Note: The job is a remote job and is open to candidates in USA. SimpsonScarborough is a leader in the higher education marketing industry, seeking a Media Strategist to develop integrated paid media strategies. The role involves collaborating with various teams to translate insights into actionable strategies and drive performance through effective media planning.ResponsibilitiesLead day-to-day client communications related to media strategy and performance, simplifying complex concepts into clear, actionable insights, acting as a strategic partnerTranslate insight into strategy by synthesizing research, performance data, enrollment trends, and market signals into clear, actionable media strategies that define the problem, opportunity, and path forwardDevelop full-funnel, multi-channel media strategies that define the role of each channel, message, and asset across the audience journeyLead audience prioritization by identifying and prioritizing target audiences based on growth potential, institutional fit, and decision drivers—clearly distinguishing where focus (and budget) should goPartner with Creative, Strategy and Accounts teams to ensure messaging, briefs, and campaign ideas are rooted in insight and aligned to audience mindset and media approachDefine success and drive performance by establishing KPIs aligned to campaign goals, interpreting performance data, and guiding strategic optimizationsSkills4-6 years of experience in media strategy, planning, buying, and/or activation, with hands-on experience developing full-funnel media strategies across digital, social, search, programmatic, and emerging channelsProven ability to prioritize audiences, align channel mix to strategy, and connect media decisions to business outcomesAbility to explain complex media concepts in clear, accessible language for client educationExperience defining KPIs, interpreting performance, and guiding optimization strategiesBachelor's degree and/or an equivalent combination of education and relevant experienceBenefitsComprehensive benefits package including nationwide health, dental, and vision coverage401(k) with employer contributionEmployer-paid life insurance and short-term disabilityFlexible time off (FTO) with additional time-off options, including sick, volunteer & bereavement leavePaid parental leaveA day off on your birthday PLUS two agency-wide closures in the summer and winterMonthly lifestyle stipend to supplement your routine wellness costs like streaming subscriptions, gym, or phone/internet costs.Company Overview👋 Meet your new brand champions. It was founded in 2006, and is headquartered in Alexandria, Virginia, USA, with a workforce of 51-200 employees. Its website is https://www.simpsonscarborough.com/.