[Remote] Media Planner (Contract)

Note: The job is a remote job and is open to candidates in USA. Palo Alto Networks is a cybersecurity company dedicated to protecting the digital way of life. They are seeking an Omni Channel Media Planner to orchestrate and execute integrated marketing campaigns, ensuring timely launches and optimized performance across the digital ecosystem.

Responsibilities
• Act as the primary liaison between the creative team and media agencies to ensure specs are met and assets (banners, videos, copy) are delivered on time for launch
• Generate and audit all tracking URLs (UTMs) to ensure data flows correctly into Salesforce and Adobe Analytics
• Conduct daily audits of active campaigns to verify tracking pixels are firing and ads are appearing on correct placements
• Maintain and update the 'Master Media Flowchart' to reflect shifting flight dates, budget reallocations, and creative rotations
• Manage daily check-ins with platform partners (LinkedIn, Google, Programmatic vendors) to review pacing and technical health
• Build out specific account lists (ABM) and buying groups within platforms like LinkedIn Campaign Manager as defined by the integrated program strategy
• Pull and consolidate performance snapshots on key metrics (CTR, CPL, MQLs) to identify high-performing tactics and provide data-driven recommendations
• Monitor live creative tests and provide 'stop/go' recommendations based on which assets drive the best engagement with target buying groups
• Maintain a running log of all campaign changes (bidding shifts, audience tweaks) to help the analytics team correlate performance shifts with specific actions
• Daily monitoring of spend across all channels to ensure the budget is utilized evenly
• Review monthly media invoices against actual delivery to resolve billing discrepancies
• Provide regular status updates to Regional Marketing leads on current live campaigns and upcoming activations

Skills
• 3-6 years of experience designing and executing integrated B2B media plans across Paid Social (LinkedIn/Meta), Programmatic, and Content Syndication within the SaaS/Tech sector
• Proven experience in managing 'Master Media Flowcharts,' monitoring daily spend pacing, and performing monthly invoice reconciliations to ensure 100% budget accuracy
• Exceptional organizational skills to manage creative asset trafficking and complex campaign calendars across multiple stakeholders with a 'zero-error' mindset
• Hands-on experience executing Account-Based Marketing (ABM) tactics, including the technical build-out of specific account lists and buying groups within LinkedIn Campaign Manager and other DSPs
• Strong operational rigor: You are comfortable managing complex campaign calendars and coordinating multiple stakeholders in a fast-paced environment
• The ability to interpret complex performance metrics ($CPL$, $CPM$, $ROAS$) and translate them into actionable 'stop/go' optimization recommendations for non-technical stakeholders
• Clear and concise communication skills, with the ability to manage project status updates effectively across a matrixed team
• Bachelor's degree or equivalent relevant work experience required

Benefits
• Medical
• Dental
• Vision
• 401K

Company Overview
• Palo Alto Networks is a cybersecurity company that offers cybersecurity solutions for organizations. It was founded in 2005, and is headquartered in Santa Clara, California, USA, with a workforce of 10001+ employees. Its website is http://www.paloaltonetworks.com.

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