[Remote] Media Manager, Brand Marketing and Integrated Campaigns

Note: The job is a remote job and is open to candidates in USA. Heart & Stroke is dedicated to promoting health and saving lives, and they are seeking a Media Manager to lead media strategy and execution for integrated marketing and fundraising campaigns. This role focuses on optimizing media investments and collaborating with various teams to ensure effective campaign delivery.ResponsibilitiesDevelop media strategy across integrated campaigns, including always-on paid search, digital acquisition, lead generation, and emerging media opportunitiesProvide media counsel and recommendations to Brand team based on the overarching brand and campaign strategyPartner with external and internal stakeholders to translate campaign strategy into effective media plans, including channel mix, phasing, and investment approachIdentify and assess new media opportunities, including in-kind media, partnerships, and innovative placements that extend impact within budget constraintsEnsure media planning accounts for increased layering of products and campaigns to avoid cannibalization and inefficienciesProvide guidance and oversight to the Media Coordinator supporting trafficking, reporting, and performance monitoringContribute to the development of scalable media processes and best practices to support the current scope and complexity of the Foundation’s media activitySupport continuous improvement of media workflows, tools, and reportingServe as the day-to-day media lead with external media agencies, providing clear briefs, direction, oversight, and performance accountability across multiple concurrent campaignsOversee end-to-end execution of media plans, including trafficking readiness, creative and landing page dependencies, QA, and in-platform setup, ensuring accuracy, quality, and adherence to timelines and budgetsLead ongoing monitoring, testing, targeting, and optimization, particularly for always-on and performance-driven channels, establishing a clear optimization cadence with the agency and ensuring actions are implemented in-flightWork closely with Analytics to review performance, interpret results, and translate insights into clear media actions and recommendations for in-flight and future campaignsImplement real-time optimizations and contingency plans based on performance, market conditions, and emerging insights, in partnership with key stakeholders and the media agencyManage media budgets across campaigns, ensuring efficient allocation of spend and clear visibility into working media vs. feesTrack, evaluate, and report on media performance against objectives, targets, and KPIsSupport forecasting and planning by providing media performance insights and recommendationsEnsure media activity supports overall acquisition, fundraising, and brand performance goals within constrained budgetsMaintain regular governance with the Integrated Agency Team (IAT) to ensure alignment, transparency, and delivery against agreed timelines, deliverables, and KPIsDefine and manage agency deliverables (briefs, media plans, launch checklists, optimization recommendations, and reporting), ensuring on-time/in-full delivery and clear documentation of decisions and next stepsCollaborate closely with the Brand team, as well as Fundraising, Analytics, Communications, and Digital teams to support integrated campaign deliverySupport Corporate and Partnership teams on media-related opportunities and negotiationsEnsure cross-functional teams are informed and aligned on media strategy, in-flight performance, risks, and learnings through regular updates and post-campaign summariesSkills6–8 years of progressive experience in media planning, execution, and optimization, with a strong focus on digital and performance mediaHands‑on experience managing always‑on media programs (e.g., paid search, digital acquisition) alongside time‑bound integrated campaignsProven experience managing external media agency partners, including briefing, performance oversight, optimization direction, and budget accountabilityExperience working within integrated marketing environments, partnering closely with Brand, Sales, Analytics, Communications, and Digital teamsDemonstrated experience operating within tight budgets and complex campaign portfolios, balancing efficiency with performance outcomesExperience supporting acquisition, fundraising, or lead generation objectives through paid media preferredUniversity Degree in Marketing or Business preferredStrong appreciation and understanding of the key principles of successful marketing, communications and advertising business development and executionExcellent understanding of the media landscape, including digital, performance, and emerging media channelsAbility to translate campaign objectives into executable media plans and optimization strategiesStrong analytical skills, with the ability to interpret performance data and apply insights to improve resultsHigh attention to detail and operational rigor across trafficking, optimization, and reportingStrong agency management skills, including the ability to write clear briefs, set expectations, manage deliverables, and hold partners accountable to performance and quality standardsEffective communicator with the ability to collaborate cross functionally and influence without direct authorityComfortable working in a fast-paced, delivery-focused environment while managing multiple concurrent campaigns and prioritiesExperience supporting acquisition, fundraising, or lead generation objectives through paid media preferredUniversity Degree in Marketing or Business preferredUnderstanding of the Not-for-profit/charity category is a plusBenefitsGenerous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1Competitive health, medical, dental and vision benefitsLife insuranceDisability benefitsAn employee assistance program (EAP)A defined contribution pension plan with employer matchingFlexible hybrid working modelReimbursement for mobile phones and home office setupOpportunities for professional developmentCompany OverviewFor over 70 years, Heart & Stroke has been at the forefront of tackling pressing issues related to heart disease, stroke and vascular cognitive impairment. It was founded in 1952, and is headquartered in Ottawa, Ontario, CAN, with a workforce of 501-1000 employees. Its website is http://www.heartandstroke.ca/.