[Remote] Media Buyer, Home Services Specialist

Note: The job is a remote job and is open to candidates in USA. Townsquare Ignite is a performance-driven marketing agency specializing in generating high-quality leads for home services advertisers. They are seeking a Home Services Media Buyer to optimize paid media strategies that drive lead volume for clients, focusing on planning, executing, and optimizing paid search and social campaigns.ResponsibilitiesStrategically plan, launch, and optimize Google Ads (Search, LSAs, YouTube) and Meta campaigns to drive qualified leads and booked jobsManage and analyze daily performance metrics such as CPL, cost per lead, conversion rate, and ROI to ensure optimal performanceIdentify underperforming campaigns and implement data-driven optimizations to improve lead quality and lower acquisition costsMaintain and monitor budget pacing, keyword strategies, ad copy testing, audience targeting, and geo-optimizations specific to home service trade areasStay on top of Home Services advertising compliance policies and ensure all ad creatives and campaigns adhere to industry and platform regulationsPartner with the Account Management team to deliver strategic recommendations and campaign performance insights to clientsAttend client calls as needed to explain campaign performance, optimizations, and strategy directionCollaborate with Sales and Creative teams to align messaging, targeting, and landing page strategy to maximize conversion ratesContribute to new campaign launches for incoming clients, helping shape paid media strategy from day oneBuild comprehensive reports and dashboards highlighting key KPIs (CPL, conversion rates, LSAs performance, cost per lead and quotable order)Translate campaign data into actionable insights and present findings to internal stakeholders and clientsContinuously test new ad formats, bidding strategies, and landing page experiences to increase lead generation performanceSkillsBachelor's degree or equivalent work experience required2+ years of experience managing paid media campaigns (Google Ads, Meta, or programmatic) — experience in Home Services marketing or other lead-gen verticals strongly preferredProven success managing performance-based campaigns focused on lead generation and conversion optimizationDeep understanding of Google Ads, LSAs, Meta Ads Manager, and conversion tracking (Google Tag Manager, GA4)Strong analytical skills — comfortable using Excel/Sheets and data visualization tools to interpret campaign resultsExcellent communication and presentation skills; able to simplify data-driven insights for clientsOrganized, detail-oriented, and proactive with a strong sense of ownership and accountabilityBenefits3 weeks of PTO (+ 9 paid holidays)Medical, Dental, and Vision Insurance401(k) Retirement PlanCasual, high-energy work environmentOpportunity for upward mobilityCompany provided laptopCompetitive salary + bonus programCompany OverviewTownsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic. It was founded in 2010, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is https://www.townsquareignite.com.