[Remote] Media Buyer, Home Services Specialist
Note: The job is a remote job and is open to candidates in USA. Townsquare Ignite is a performance-driven marketing agency specializing in generating high-quality leads for home services advertisers nationwide. They are seeking a Home Services Media Buyer to optimize paid media strategies that drive lead volume for clients, collaborating with Account Management and Sales to ensure effective campaign performance.
Responsibilities
ā¢ Strategically plan, launch, and optimize Google Ads (Search, LSAs, YouTube) and Meta campaigns to drive qualified leads and booked jobs
ā¢ Manage and analyze daily performance metrics such as CPL, cost per lead, conversion rate, and ROI to ensure optimal performance
ā¢ Identify underperforming campaigns and implement data-driven optimizations to improve lead quality and lower acquisition costs
ā¢ Maintain and monitor budget pacing, keyword strategies, ad copy testing, audience targeting, and geo-optimizations specific to home service trade areas
ā¢ Stay on top of Home Services advertising compliance policies and ensure all ad creatives and campaigns adhere to industry and platform regulations
ā¢ Partner with the Account Management team to deliver strategic recommendations and campaign performance insights to clients
ā¢ Attend client calls as needed to explain campaign performance, optimizations, and strategy direction
ā¢ Collaborate with Sales and Creative teams to align messaging, targeting, and landing page strategy to maximize conversion rates
ā¢ Contribute to new campaign launches for incoming clients, helping shape paid media strategy from day one
ā¢ Build comprehensive reports and dashboards highlighting key KPIs (CPL, conversion rates, LSAs performance, cost per lead and quotable order)
ā¢ Translate campaign data into actionable insights and present findings to internal stakeholders and clients
ā¢ Continuously test new ad formats, bidding strategies, and landing page experiences to increase lead generation performance
Skills
ā¢ Bachelor's degree or equivalent work experience required
ā¢ 2+ years of experience managing paid media campaigns (Google Ads, Meta, or programmatic) ā experience in Home Services marketing or other lead-gen verticals strongly preferred
ā¢ Proven success managing performance-based campaigns focused on lead generation and conversion optimization
ā¢ Deep understanding of Google Ads, LSAs, Meta Ads Manager, and conversion tracking (Google Tag Manager, GA4)
ā¢ Strong analytical skills ā comfortable using Excel/Sheets and data visualization tools to interpret campaign results
ā¢ Excellent communication and presentation skills; able to simplify data-driven insights for clients
ā¢ Organized, detail-oriented, and proactive with a strong sense of ownership and accountability
ā¢ Experience in Home Services marketing or other lead-gen verticals strongly preferred
Benefits
ā¢ 3 weeks of PTO (+ 9 paid holidays)
ā¢ Medical, Dental, and Vision Insurance
ā¢ 401(k) Retirement Plan
ā¢ Casual, high-energy work environment
ā¢ Opportunity for upward mobility
ā¢ Company provided laptop
ā¢ Competitive salary + bonus program
Company Overview
ā¢ Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic. It was founded in 2010, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is https://www.townsquareignite.com.
Apply Now
Apply Now
Responsibilities
ā¢ Strategically plan, launch, and optimize Google Ads (Search, LSAs, YouTube) and Meta campaigns to drive qualified leads and booked jobs
ā¢ Manage and analyze daily performance metrics such as CPL, cost per lead, conversion rate, and ROI to ensure optimal performance
ā¢ Identify underperforming campaigns and implement data-driven optimizations to improve lead quality and lower acquisition costs
ā¢ Maintain and monitor budget pacing, keyword strategies, ad copy testing, audience targeting, and geo-optimizations specific to home service trade areas
ā¢ Stay on top of Home Services advertising compliance policies and ensure all ad creatives and campaigns adhere to industry and platform regulations
ā¢ Partner with the Account Management team to deliver strategic recommendations and campaign performance insights to clients
ā¢ Attend client calls as needed to explain campaign performance, optimizations, and strategy direction
ā¢ Collaborate with Sales and Creative teams to align messaging, targeting, and landing page strategy to maximize conversion rates
ā¢ Contribute to new campaign launches for incoming clients, helping shape paid media strategy from day one
ā¢ Build comprehensive reports and dashboards highlighting key KPIs (CPL, conversion rates, LSAs performance, cost per lead and quotable order)
ā¢ Translate campaign data into actionable insights and present findings to internal stakeholders and clients
ā¢ Continuously test new ad formats, bidding strategies, and landing page experiences to increase lead generation performance
Skills
ā¢ Bachelor's degree or equivalent work experience required
ā¢ 2+ years of experience managing paid media campaigns (Google Ads, Meta, or programmatic) ā experience in Home Services marketing or other lead-gen verticals strongly preferred
ā¢ Proven success managing performance-based campaigns focused on lead generation and conversion optimization
ā¢ Deep understanding of Google Ads, LSAs, Meta Ads Manager, and conversion tracking (Google Tag Manager, GA4)
ā¢ Strong analytical skills ā comfortable using Excel/Sheets and data visualization tools to interpret campaign results
ā¢ Excellent communication and presentation skills; able to simplify data-driven insights for clients
ā¢ Organized, detail-oriented, and proactive with a strong sense of ownership and accountability
ā¢ Experience in Home Services marketing or other lead-gen verticals strongly preferred
Benefits
ā¢ 3 weeks of PTO (+ 9 paid holidays)
ā¢ Medical, Dental, and Vision Insurance
ā¢ 401(k) Retirement Plan
ā¢ Casual, high-energy work environment
ā¢ Opportunity for upward mobility
ā¢ Company provided laptop
ā¢ Competitive salary + bonus program
Company Overview
ā¢ Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions including programmatic. It was founded in 2010, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is https://www.townsquareignite.com.
Apply Now
Apply Now