[Remote] Media and PR Manager, CHARITY PEOPLE

Note: The job is a remote job and is open to candidates in USA. Charity People is partnering with an animal charity to recruit their first full-time Media and PR Manager. This role involves elevating the organization's public profile, driving engagement with media and influencers, and implementing integrated PR campaigns that support the charity's initiatives.ResponsibilitiesDevelop and implement integrated PR campaigns that support the charity's public affairs work, the Centre for Human Specific Research, and wider initiativesCreate persuasive PR materials, including press releases, op-eds, spokespeople briefings, comment pieces, and digital contentIdentify newsworthy stories related to campaign milestones, scientific breakthroughs, policy announcements, and funded researchMaintain and grow relationships with journalists, broadcasters, sector media, influencers, and celebrity supporters to secure sustained, high-quality coverageDraft, place, and pitch press releases, letters to editors, feature articles, and broadcast opportunities aligned with brand guidelines and with appropriate organisational sign-offAct as first point of contact for media enquiries, managing proactive and reactive press activityTrack media coverage, sentiment, and reach, using analytics to refine strategy and maximise impactBuild on the charity's success with celebrity supporters and social media campaigns to increase visibility, engagement, and fundraising impactDevelop and launch a Celebrity Ambassador Scheme, identifying, onboarding, and supporting high-profile advocatesPlan and deliver PR events, photo opportunities, digital campaigns, and celebrity-led activations that amplify awareness, engagement, and fundraising outcomesCollaborate closely with the digital team to align PR campaigns with social media strategy, amplifying reach through Facebook, Instagram, LinkedIn, and other platformsTrack and report on the impact of social media and celebrity-led initiatives, using insights to optimise campaigns and inform future strategySupport crisis and risk communications planning, ensuring consistent, credible responses on sensitive or complex issuesMonitor, evaluate and regularly report on the effectiveness of PR output for senior colleagues, identifying recommendations for continual improvementContribute to ongoing reviews and evaluation of whether the organisation is reaching the right audiences and is achieving its communications goals MeasureSkillsEducated to degree level or equivalent through experiencePR and/or media trained with a professional qualification or equivalent through experienceDemonstrable success in securing high-impact media coverage in national, broadcast, and digital mediaProven experience building and maintaining relationships with journalists, influencers, and high-profile supportersStrong copywriting and editing skills tailored to diverse audiencesExperience managing a media desk, including proactive and reactive workAbility to interpret complex scientific or policy content and communicate it clearly and compellinglyInfluential communicator with strong interpersonal skills, confidence in public engagement and stakeholder managementFamiliarity with media monitoring and CRM toolsDeep commitment to animal protection, scientific integrity, and the strategic goals of the organisationStrategic thinker who can act tactically, manage multiple priorities, and work under tight deadlinesFlexible and resilient approach to work, with willingness to travel and work out-of-hours as neededBenefitsThe charity is a fully remote organisation, and this is therefore a predominantly home based roleTravel will be paid by the organisation when requiredCompany OverviewGuardian Jobs brings you quality jobs from the best recruiters in the UK and beyond. We have the jobs for quality candidates like you. It was founded in undefined, and is headquartered in London, GB, with a workforce of 51-200 employees. Its website is https://jobs.theguardian.com/.