[Remote] Marketing Strategist

Note: The job is a remote job and is open to candidates in USA. Bitfocus is a company dedicated to building technology and services that help communities end homelessness. They are seeking a Marketing Strategist to own their integrated marketing program, focusing on campaign planning, content development, and external event strategy to ensure coherent messaging across the organization.ResponsibilitiesCampaign strategy and execution: You'll facilitate the Functional Growth Committee to plan and execute Bitfocus's annual campaign roadmap, each quarter defined by its own messaging brief, target audience, channel mix, and success metricsContent library ownership: You'll build and maintain the canonical content library that serves as the definitive source of messaging, positioning, and audience framing across Business Development, Customer Success, Product, and Communications. You'll version assets as messaging evolves, retire outdated content, and track adoption to reduce one-off content requestsAsset production and vendor management: You'll produce and commission the core asset suite for each campaign including case studies, playbooks, deep-dive guides, demo narratives, product explainers, writing and editing directly or managing external consultants. You'll scope, brief, and quality-review all vendor deliverables and hold them to timeline, budget, and brand standardsAccount-based and competitive marketing: You'll own the competitor displacement program, design and execute regional and geotargeted campaigns targeting priority communities, and build RFP influence content in close coordination with Business DevelopmentExternal event strategy: You'll define the creative concept, engagement strategy, and pre/on-site/post-event communications for events like NHSDC, NAEH, and HUD convenings. You'll manage vendors, equip the cross-functional event team with shared talking points, own lead handoff to Business Development, and deliver event ROI reporting within 30 daysPaid media and marketing operations: You'll manage paid media programs including keyword strategy, audience targeting, and budget pacing. You'll advance marketing automation in HubSpot, list segmentation, nurture sequences, lead scoring, and campaign attribution, in partnership with the HubSpot CRM Admin and cross-functional leadersReporting and pipeline contribution: You'll define marketing-sourced and marketing-influenced pipeline metrics with Business Development and Customer Success, and report monthly on campaign performance, paid media efficiency, and pipeline contribution. You'll identify when campaigns or channels are underperforming and flag it before it compoundsSector awareness and strategic timing: You'll stay current on the HMIS landscape, HUD funding cycles, and federal data standards changes so that campaign timing and messaging reflect the realities Bitfocus buyers actually operate inSkills5+ years of direct ownership of integrated campaigns, paid media programs, and pipeline metricsDemonstrated experience with HubSpot Marketing Hub: workflows, lists, landing pages, forms, lead scoring, and campaign reportingA track record of producing or directing long-form content, case studies, playbooks, guides, deep-dive blogs, that supports a sales or business development motionDemonstrated ability to scope, brief, and manage external creative and development consultants with accountability to timeline, budget, and brand standardsStrong written communication skills and the ability to take complex product capabilities and make them land for non-technical buyers in a regulated, mission-driven sectorYou recognize when a campaign is off-track, when a vendor is going to miss, or when a message is going to land wrong; and you act before it becomes someone else's problemExperience marketing into government, nonprofit, healthcare, or other regulated or public-sector buyersFamiliarity with the HMIS landscape, HUD funding cycles, or the homelessness services sectorExperience facilitating cross-functional planning committees or recurring working groups with senior peersDemonstrated experience building account-based marketing programs, including competitor displacement assets and RFP influence contentHands-on experience building and executing event marketing programs, including exhibit hall management and post-event ROI reportingExperience managing a webinar program, including promotion, registration, and post-event nurtureBenefitsMedical, dental, and vision coverage for you and your dependents401(k) with company matchFlexible PTO and paid holidaysRemote-first work environmentPaid parental leaveProfessional development supportCompany OverviewWe are a small (but mighty) team working to help communities use data to tackle their greatest social challenges. It was founded in 2003, and is headquartered in Las Vegas, Nevada, USA, with a workforce of 51-200 employees. Its website is https://bitfocus.com/.