[Remote] Marketing Strategist

Note: The job is a remote job and is open to candidates in USA. Texas Health Resources is a leading healthcare organization seeking a Marketing Strategist to develop and implement marketing strategies for consumer-focused product lines and brand initiatives. This role involves collaborating with various stakeholders to ensure alignment with strategic priorities, managing marketing initiatives, and leading communication about progress and results.ResponsibilitiesDevelops organization’s marketing strategies for assigned consumer focused product lines, and/or system brand initiatives, and touch points, which includes, but is not limited to, hospitals and facilities, joint ventures, new products and services and employed physician practicesDevelops and maintains consistent planning documents, collaborates with Strategy, Business Development and leadership to ensure alignment with key imperatives and strategic prioritiesEnsures product line, brand and/or practice marketing initiatives position organization for growth and drive business objectivesManages system product line, brand initiatives and/or physician practice marketing and communication priorities and establishes processes for development and coordinated deployment of marketing plans within allocated budgetLeads communication about progress and results to system, channel and entity leaders, highlighting outcomes and return on investmentSolicits and incorporates feedback from leaders and subject matter experts to design successful programsEstablishes effective relationships with system services leaders, product line leaders and key physician champions at the system, channel and entity levelsWorks with key leaders at the system and entity level to identify opportunities, issues and challenges; and develops strategic solutions and action plansIdentifies opportunities for coordination and alignment within the organizationServes as a catalyst of knowledge sharing, keeping department and system leaders apprised of all pertinent line intelligence and strategic initiatives in the market areaLeads strategy for consumer journey efforts for assigned product line(s) or system brand efforts focusing on content development and fostering engagement via email, direct mail, digital ads, paid search, social and other marketing strategiesWorks with interdisciplinary teams within brand experience to ensure pull-through on all strategic marketing tacticsSeeks new and innovative methods of driving business results with focus on measurement and outcomesWorks to become a service line/product line, system brand initiative and/or physician practice expert, working to understand clinical processes and procedures, patient journey information, and emerging treatment modalities to ensure contemporary positioningActively seeks and digests large volumes of data and strategic intelligence to develop deep understanding of product line and/or system initiativeStays abreast of industry marketing approaches, competitive issues and positioning of product lines and/or system by competitors, financial and payor mix and all other relevant data related to creating product line and or system brand initiative successServes as a champion for the brand in deploying product line and system brand marketing approachesEngages appropriate partners and vendors for the purpose of creative asset development, providing clear, accurate and relevant direction and input to enable strong results and on-brand assets, employs best practices and follows all protocols for creative asset development established by Brand Experience divisionObtains and retains legal, clinical and product line approvals for creative assetsEnsures brand standards and graphic identity is upheld in all product line initiativesDevelops and implements product line campaigns that leverage all system assets and digital tools including Salesforce Martech Stack to drive and monitor results and metrics for system and entity goalsPlaces strong emphasis on content development for pull-through in email, direct mail, digital and social strategiesUplifts brand through creative work and deploymentServes as project manager for marketing automation campaigns and strategiesIdentifies key metrics aligned with marketing automation strategies designed to drive business resultsConsistently shares updates with key contacts and seeks to keep all parties informed of progressMeets deadlines while juggling multiple priorities and projectsMeasures and shares results of marketing approaches, working to ensure strong ROI and successful outcomes for product line, physician practice and/or brand effortsMonitors spend relative to budget and shares consistent updatesMonitor and report results for marketing activitiesSkillsBachelor's Degree5 Years Experience in marketing, advertising or related field. Must have a proven track record of driving business resultsAbility to prioritize and make decisions related to resource allocation based on best practices and experienceStrong executive presence and negotiation skills; ability to provide poignant and direct feedback to C-suite, even when they offer a dissenting opinionExceptional written and verbal communication skills, strong editor, writer and storyteller with deep knowledge of social media and emerging trendsPassion for leveraging the dynamic, shifting landscape of health care to drive effective marketing initiatives that engage consumers and drive business objectivesDeep knowledge of health care industry, trends and business acumenStrong interpersonal skills, the ability to work with all levels of staff (executive, front-line, trustees and physicians) and function effectively in a fast-paced environmentCommitted to exceeding expectations in performance and leadershipResults-oriented and exhibits attention to detailsVisionary and innovator willing to take calculated risks to improve internal and external engagementProficiency in Microsoft OfficeExemplifies and serves as a champion for Texas Health's guiding principles -- Mission, Vision, Values and the THR PromiseExperience with product line or service line marketing strategies, with demonstrated success driving demand, access, or growthExperience developing integrated product line or service line marketing strategies, including multi-touch, multi-channel consumer journeys across digital and traditional channelsStrong understanding of consumer decision-making and access behaviors in healthcare, including digital entry points, referral dynamics, and barriers to careStrong analytical skills, with the ability to use performance data, market insights, and ROI measurement to inform strategy and optimize outcomesExperience applying marketing technology, digital platforms, and emerging tools (including AI-enabled solutions) to improve efficiency, relevance, and scalability of marketing effortsDemonstrated ability to partner effectively with physician leaders, clinical stakeholders, and senior executives to influence strategy and drive alignmentBenefitsGain a sense of accomplishment by contributing to a teamwork environment.Receive excellent mentorship, comprehensive training, and dedicated leadership resources.Remote PositionRemote work allowed at manager's discretionCompany OverviewTexas Health Resources is a provider of health and wellness resources. It was founded in 1997, and is headquartered in Arlington, Texas, USA, with a workforce of 10001+ employees. Its website is https://www.texashealth.org/.