[Remote] Marketing Specialist II

Note: The job is a remote job and is open to candidates in USA. Ingersoll Rand is a technology leader with over 160 years of experience, dedicated to making life better for its employees and customers. They are seeking a Marketing Specialist II to execute demand generation initiatives for their wastewater portfolio brands across North America, focusing on integrated campaigns, digital strategy, and content development.ResponsibilitiesCampaign Development & Execution - Develop, execute, and optimize integrated multi-channel campaigns aligned to business goalsTranslate voice of customer, vertical insights, and market trends into targeted messagingExecute campaigns via marketing automation (e.g., Eloqua), including email, nurture, and retargetingTrack performance and continuously optimize using data-driven insightsOwn social media strategy, content, and posting cadenceApply market segmentation and persona insights specific to wastewaterContent Generation & Management - Develop and maintain a multimedia content calendar that aligns with demand generation and wastewater vertical prioritiesCreate, project manage, and manage the budget for content including:Technical articles and blogsCase studies and application briefsWhitepapers, guides, and infographicsVideo, photo, renderings and other multimedia assetsPartner with product managers, sales, and channel teams to identify content gaps and opportunitiesTrack content performance and adjust strategies based on metrics like engagement, traffic, and lead conversionsEnsure all content aligns with brand standards and supports demand generation objectivesDigital Experience and Search Management Ownership - Own and maintain wastewater brand websites content, ensuring accuracy, relevance, and SEO optimizationPartner with central web teams to enhance user experience, conversion rates, and site performanceIdentify and implement (with webmaster support) website improvements to drive engagement and lead captureLead execution of search engine optimization (SEO) initiatives to increase organic visibility and trafficSupport and optimize paid search (SEA/PPC) campaigns in coordination with central teamsConduct keyword research and implement on-page and content optimization strategiesMonitor performance and continuously optimize campaigns to improve conversion ratesDigital Insights and Lead Management - Partner with commercial teams to drive best-practice lead management and conversionAnalyze campaign and lead data to generate actionable insightsTrack Key Performance Indicators (KPIs) related to MQL generation, conversion, and funnel impactContinuously optimize performance using analytics and reporting toolsOther Responsibilities - Coordination of regional tradeshows, webinars, and eventsRegional alignment with global brand and graphic standardsDevelopment and maintenance of process Standard Work documentationOther responsibilities as assignedSkillsHS Diploma or G.E.D3+ years of experience in digital marketing, integrated marketing preferably in an industrial, B2B company3+ years of experience with website optimization3+ years of experience with content development1+ years of experience with GA4, Google Ads, QLIK or similar SEO/SEM and web analytics tool1+ years experience with Microsoft Office SuiteResults orientedStrong analytical and problem-solving skillsExcellent project management and prioritization abilitiesCollaborative, able to work within a matrixed organizationStrong communication and presentation skillsCurious, proactive, and adaptableBachelor's degree in marketing, business, engineering, or a related field with experience in web or digital marketingExperience with Eloqua or similar marketing automation platformExperience with Salesforce or similar CRMExperience in Adobe Creative SuiteBenefitsHealth care options like medical and prescription plansDental and vision coverageWellness programsLife insuranceA robust 401(k) planPaid time offEmployee stock grantCompany OverviewIngersoll Rand is an industrial manufacturing company that provides mission-critical flow creation and industrial solutions. It was founded in 1871, and is headquartered in Davidson, North Carolina, USA, with a workforce of 10001+ employees. Its website is https://www.irco.com/en-us/.