[Remote] Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Yibi Group is a premier OEM manufacturer and trusted strategic partner for global luxury houses, and they are seeking a Marketing Specialist to drive brand building and business expansion across the California luxury market. The role involves developing bilingual marketing content, designing social media campaigns, conducting market research, and liaising with international teams.ResponsibilitiesDevelop and maintain bilingual (French & English) marketing content for LinkedIn, official website, email marketing and other digital platformsDesign and launch social media campaigns to boost brand exposure and audience engagementConduct in-depth market research covering luxury, fashion, jewelry and accessory sectorsAssist with lead generation and overall business development workLiaise closely with teams based in China and Europe to ensure smooth delivery of marketing projectsTrack campaign data and deliver data-backed optimization suggestionsSkills2 to 5 years of working experience in marketing, digital marketing, corporate communications or content creationSolid knowledge of California's luxury market and local business etiquetteProficient in using LinkedIn, Google Analytics, SEO and mainstream digital marketing toolsFluent in both French and EnglishOutstanding verbal and written communication capabilitiesStrong organizational skills and solid project management competenceAnalytical thinking with great attention to detailsCapable of thriving in an international, cross-cultural working environmentSelf-driven, proactive and focused on delivering measurable resultsPrior experience in luxury, fashion, jewelry, accessories or B2B industries is highly preferredMandarin proficiency is a bonusCompany OverviewYibi Group is a China-based manufacturing group specializing in high-end stainless steel jewelry, luxury leather goods hardware, and precision metal components for global premium and luxury brands. It was founded in 2009, and is headquartered in Shenzhen, Guangdong, CHN, with a workforce of 501-1000 employees. Its website is https://www.chinayibi.com.