[Remote] Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Adams Clinical is a leading clinical trial site network committed to accelerating the development of life-changing medicines. They are seeking a Digital Marketing Specialist to help achieve company growth and profitability goals through improvements to marketing campaigns and performance analysis. This role involves collaboration with management and the recruitment team, as well as responsibilities in media buying, performance analysis, and creative development.ResponsibilitiesCollaborate with senior marketer and the recruitment team to achieve company goals via search, display, video, and social media advertisingMedia buying: build and update campaigns in Google, Meta, Reddit, TikTok, Bing, Nextdoor, and LinkedIn self-serve ad platformsPerformance analysis: analyze and report on full-funnel advertising performance; identify opportunities for improvement and growthCreative development: develop, create, and test ads for evergreen campaigns, as well as new studies and locationsMaintain and make suggestions for improvements to the Adams Clinical website, company listings, online participant reviews, and other web propertiesAssist in management of sponsor and IRB creative approval and revision processStay apprised of digital trends and tools: bring new opportunities, products, and placements to the team to help grow, strengthen, and diversify ad campaignsSkills1-3 years of experience in a digital marketing roleExperience managing large budgets across multiple ad platformsExtensive hands-on experience with self-serve online ad platformsFamiliarity and comfort using Microsoft ExcelExperience using Wordpress, Squarespace, Instapage, or an equivalent content management system to design and optimize landing pagesExperience writing ad copy and executing on basic design work in Canva or an equivalentUnderstanding of key digital marketing metrics (CPC, CPA, ROI, ROAS, conversion rate, etc.)Prior experience performing full-funnel marketing analysis and cohort analysis based on lead age, platform, location, etcFamiliarity and comfort with Salesforce functionality and reportingStrong written and verbal communication skillsExcellent organizational and time management skills: detail-oriented, proactive, and calm under pressureBachelor's degree from a 4-year collegeBenefits401(k)Performance-based annual bonusDental insuranceHealth insurancePaid time offParental leaveVision insuranceCompany OverviewAdams Clinical is a Massachusetts research center that specializes in late-phase psychiatric and neurologic clinical trials. It was founded in 2011, and is headquartered in Watertown, Massachusetts, USA, with a workforce of 201-500 employees. Its website is https://www.adamsclinical.com/.