[Remote] Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. RiConnect Corp, headquartered in Houston, Texas, is a SaaS platform focused on asset traceability and compliance in critical industries. The Marketing Specialist will plan and execute marketing campaigns to drive brand awareness and generate leads in the lifting, rigging, and oil & gas sectors.ResponsibilitiesConducting market and competitor researchCreating marketing content and sales collateralManaging email and social media campaignsTracking performance metricsCollaborating closely with RiConnect's Technical Sales and Product teams to align messaging with customer needsSupporting trade show and event participation (AWRF, OTC, API Summit, GES, IBR)Continuously improving RiConnect's go-to-market strategy across North and Latin AmericaSkillsStrong communication skills, including clear written and verbal communication for internal collaboration and customer-facing materialsProficiency in market research and marketing strategy to analyze industry trends, understand buyer personas across oil & gas and industrial B2B sectors, and support campaign planningFamiliarity with SaaS sales cycles and B2B marketing funnels, ideally within oil & gas, industrial technology, or compliance softwareExperience with digital marketing tools and channels including LinkedIn Ads, email automation platforms, social media management, and basic analytics dashboardsSupport trade show and event participationAbility to create compelling visual and written content — experience with Adobe Creative Suite, Canva, or equivalent tools is a plusStrong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines in a fully remote environmentAbility to work collaboratively with cross-functional teams across time zones; prior experience in lifting, rigging, oil & gas, or industrial SaaS is a strong advantageBachelor's degree in Marketing, Business, Communications, or a related field — or equivalent relevant experienceFluent in English; Spanish proficiency is a plus for Latin America market coverageBachelor's Degree2+ years of experience in B2B, industrial, or oil & gas marketingProficiency in at least one content creation or design tool (Adobe Photoshop, Canva, or equivalent)Familiarity with LinkedIn Campaign Manager or similar paid social platformsMust be based in the United States (remote-friendly, no relocation required)Company OverviewRiConnect provides a cloud-based asset compliance management platform with digital product passport and traceability capabilities. It was founded in 2019, and is headquartered in Retford, Nottinghamshire, GBR, with a workforce of 11-50 employees. Its website is https://www.riconnect.tech.