[Remote] Marketing & Social Media Manager

Note: The job is a remote job and is open to candidates in USA. OPEN MINDS is the premier market intelligence and management consulting firm focused on serving consumers with chronic conditions and complex support needs. The Marketing/Social Media Manager is responsible for the design, development, and execution of marketing strategies to promote educational initiatives across various channels, driving registrations and enhancing brand visibility.ResponsibilitiesLead the development of monthly and yearly marketing plans to promote executive education throughout the year to meet goalsLead the development and ongoing optimization of executive education landing pages, digital content, and web experiences using SEO and audience engagement best practices to increase traffic, conversion, and registrationsManage daily maintenance of the company's executive education web pages using WordPress with updates and changesProduce analytics and ROI reports for all online marketing and lead generation activities, where applicableCreate and manage high-impact marketing campaigns and promotional assets across email, social media, web, paid advertising, print, and on-site event channelsDevelop compelling marketing copy and promotional content, including session descriptions, email campaigns, press releases, social media content, digital ads, brochures, signage, and executive-facing marketing materialsSkillsThree or more years of demonstrated experience developing and executing integrated marketing campaigns, preferably in professional services, events, health care, behavioral health, education, or related industriesDemonstrated experience developing and coordinating successful outbound email marketing campaigns (Mailchimp experience preferred)Strong writing, editing, and content development skills, with the ability to translate complex industry concepts into clear, compelling marketing materials for executive audiencesProficiency in modern marketing and design platforms, including Figma (preferred), Adobe Creative Cloud, Canva, and other digital content creation toolsAbility to travel to OPEN MINDS and industry events throughout the yearBachelor's degree in marketing, communications, healthcare, journalism, graphic design, or a related field preferredCompany OverviewOPEN MINDS Circle is a management consulting firm based out of Pennsylvania. It was founded in 1988, and is headquartered in Gettysburg, Pennsylvania, USA, with a workforce of 51-200 employees. Its website is http://openminds.com.