[Remote] Marketing Programs Manager / Campaign Manager
Note: The job is a remote job and is open to candidates in USA. Ledger Bennett is a leading provider of exceptional marketing talent, and they are seeking a Marketing Programs Manager / Campaign Manager to execute and optimize global marketing campaigns. This role involves collaborating with various teams to build a comprehensive go-to-market strategy and drive customer engagement through innovative marketing initiatives.
Responsibilities
ā¢ Create and execute new marketing campaigns across channels
ā¢ Have a thorough understanding of digital marketing
ā¢ Develop and launch new campaigns to help customers see value from the product
ā¢ Rigorously test and continually optimize current campaigns and channels
ā¢ Collaborate cross-functionally to develop messaging and creative
ā¢ Monitor and report on campaign progress weekly/monthly/quarterly, and proactively identify opportunities for growth / testing
ā¢ Work to have a deep understanding of audiences, product suite and how to increase engagement and a feeling of satisfaction with the value the product delivers for our customers
ā¢ Create new campaigns with unique audience segmentation
Skills
ā¢ Extensive B2B campaign marketing experience
ā¢ Create and execute new marketing campaigns across channels
ā¢ Thorough understanding of digital marketing
ā¢ Develop and launch new campaigns to help customers see value from the product
ā¢ Rigorously test and continually optimize current campaigns and channels
ā¢ Collaborate cross-functionally to develop messaging and creative
ā¢ Monitor and report on campaign progress weekly/monthly/quarterly, and proactively identify opportunities for growth/testing
ā¢ Deep understanding of audiences, product suite and how to increase engagement and satisfaction with the product
ā¢ Create new campaigns with unique audience segmentation
ā¢ Firm ideas of what constitutes good campaigns and how to test out new ideas
ā¢ Self-starter with 5+ years of campaign management experience with B2B audiences at a high growth/high tech company
ā¢ Experience building strategy and execution of marketing campaigns across various channels
ā¢ Proven ability to drive customer engagement and retention
ā¢ Proven experience with audience segmentation and creating end to end customer journeys based on audience segmentation
ā¢ Excellent project management skills with the ability to manage multiple projects simultaneously and flag issues when you need help
ā¢ Extremely strong collaboration skills with deep experience working across other Marketing teams
ā¢ Keen eye for design and copy
ā¢ Strong analytical skills with a passion for testing and measuring results
ā¢ Operational experience working in a large global organization
ā¢ Adept at communication and creative development across all channels
ā¢ Think out of the box - creative problem solver
ā¢ Understanding of budgets and work closely to maximize spend
ā¢ Client focused and seek delivery excellence
ā¢ Experience partnering with Customer Success
ā¢ Experience with Wrike project tracking software
ā¢ Understanding of Sales Navigator
Company Overview
ā¢ Ledger Bennett is a B2B Demand Generation agency with global reach helping clients increase sales revenue through end-to-end strategies. It was founded in 1985, and is headquartered in Milton Keynes, Milton Keynes, GBR, with a workforce of 51-200 employees. Its website is https://www.ledgerbennett.com/.
Company H1B Sponsorship
ā¢ Ledger Bennett has a track record of offering H1B sponsorships, with 1 in 2023, 1 in 2022. Please note that this does not guarantee sponsorship for this specific role.
Apply Now
Apply Now
Responsibilities
ā¢ Create and execute new marketing campaigns across channels
ā¢ Have a thorough understanding of digital marketing
ā¢ Develop and launch new campaigns to help customers see value from the product
ā¢ Rigorously test and continually optimize current campaigns and channels
ā¢ Collaborate cross-functionally to develop messaging and creative
ā¢ Monitor and report on campaign progress weekly/monthly/quarterly, and proactively identify opportunities for growth / testing
ā¢ Work to have a deep understanding of audiences, product suite and how to increase engagement and a feeling of satisfaction with the value the product delivers for our customers
ā¢ Create new campaigns with unique audience segmentation
Skills
ā¢ Extensive B2B campaign marketing experience
ā¢ Create and execute new marketing campaigns across channels
ā¢ Thorough understanding of digital marketing
ā¢ Develop and launch new campaigns to help customers see value from the product
ā¢ Rigorously test and continually optimize current campaigns and channels
ā¢ Collaborate cross-functionally to develop messaging and creative
ā¢ Monitor and report on campaign progress weekly/monthly/quarterly, and proactively identify opportunities for growth/testing
ā¢ Deep understanding of audiences, product suite and how to increase engagement and satisfaction with the product
ā¢ Create new campaigns with unique audience segmentation
ā¢ Firm ideas of what constitutes good campaigns and how to test out new ideas
ā¢ Self-starter with 5+ years of campaign management experience with B2B audiences at a high growth/high tech company
ā¢ Experience building strategy and execution of marketing campaigns across various channels
ā¢ Proven ability to drive customer engagement and retention
ā¢ Proven experience with audience segmentation and creating end to end customer journeys based on audience segmentation
ā¢ Excellent project management skills with the ability to manage multiple projects simultaneously and flag issues when you need help
ā¢ Extremely strong collaboration skills with deep experience working across other Marketing teams
ā¢ Keen eye for design and copy
ā¢ Strong analytical skills with a passion for testing and measuring results
ā¢ Operational experience working in a large global organization
ā¢ Adept at communication and creative development across all channels
ā¢ Think out of the box - creative problem solver
ā¢ Understanding of budgets and work closely to maximize spend
ā¢ Client focused and seek delivery excellence
ā¢ Experience partnering with Customer Success
ā¢ Experience with Wrike project tracking software
ā¢ Understanding of Sales Navigator
Company Overview
ā¢ Ledger Bennett is a B2B Demand Generation agency with global reach helping clients increase sales revenue through end-to-end strategies. It was founded in 1985, and is headquartered in Milton Keynes, Milton Keynes, GBR, with a workforce of 51-200 employees. Its website is https://www.ledgerbennett.com/.
Company H1B Sponsorship
ā¢ Ledger Bennett has a track record of offering H1B sponsorships, with 1 in 2023, 1 in 2022. Please note that this does not guarantee sponsorship for this specific role.
Apply Now
Apply Now