[Remote] Marketing Program Director

Note: The job is a remote job and is open to candidates in USA. Qualys is looking for an exceptional GTM leader to join the Marketing leadership team as Marketing Program Director. In this role, you will program manage strategic integrated launches, campaigns and partnerships that drive growth for new customer acquisition, customer retention and expansion of Qualys global customer base.ResponsibilitiesWorking closely with the CMO, own and drive the end-to-end marketing launch, key programs and partnership projects from planning process (setting goals, identifying ICP, key deliverables, owners), weekly project tracking, ensuring deliverables are assigned and met, communicate weekly status and monitor project performance; make recommendations for optimizationProgram Manage – deliverables are identified, clear owners with dates; programs are integrated across global functional teamsCommunications (internal, external): communicate program status – ensure leadership and sales/partner readiness; external communications will entail prospects, existing customers, partners (newsletters, webinars, email outreach, social posts)Last mile execution: deliverables are provided to global sales channels and partners for awareness and clear understanding of next steps for program rolloutEnsure leads are routed and provide post launch tracking, monitoring, reportingStreamline lead flow management for demand programs (pre, during, post follow up); Ensure lead routing, follow up and program analysis conducted based on SLAsConduct pro-active pipeline analysis, program ROI, reporting and optimization recommendationsEvaluate ROI across channels, programs, and initiatives—making clear recommendations on optimization and reallocationWork cross-functionally collaborating and planning with Marketing, Product Marketing, BDRs, Sales, Revenue Operations and Product leaders (Goal setting, Lead & Pipeline Performance)SkillsMinimum of 12 years of leading successful global marketing programs from strategic planning, project managing, operational execution excellence for B2BMust have GTM experience in a partner driven motionDemonstrated ability to operate and lead a global cross functional team – collaboration, alignment, make recommendations, program performance and optimizationParticipate in budget management and annual planningReporting: experience with business intelligence tools (Tableau, Domo, Looker) to provide easy to use dashboards and pipeline dataCommunications: Ability to communicate at an executive level and across peers; lead cross-functional projectsContent creation – create compelling messaging, value statements and emails to CXO, Director and practitioner leveraging solution messaging frameworksExceptional written and verbal communicator with executive presenceSystems knowledge: deep expertise and experience with Salesforce CRM, Marketo marketing automation, campaign setup, lead scoring, nurture programs, Account based marketing intent tools 6sense, multi-touch attributionBenefitsWe also offer a comprehensive and highly competitive benefits package.Company OverviewQualys is the pioneer and leading provider of information security and compliance cloud solutions. It was founded in 1999, and is headquartered in Redwood City, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.qualys.com.Company H1B SponsorshipQualys has a track record of offering H1B sponsorships, with 9 in 2026, 62 in 2025, 57 in 2024, 45 in 2023, 76 in 2022, 57 in 2021, 71 in 2020. Please note that this does not guarantee sponsorship for this specific role.